Berkley paired its world-class bait design engineers with a team of pro anglers, which includes hard-bait legend and expert, David Fritts, to simply build dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic lure. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. With long-distance castability, this highly versatile bait entices strikes. MSRP $7.99
The Berkley Snap Jig is a versatile action jighead that pairs with your favorite soft plastics. The Snap Jig can be fished both vertically over structure and for suspended fish in open water and under ice, or cast and retrieved for a side-to-side and backward and forward dynamic darting action. MSRP: $5.99
The RipStop is available in size 09 (3 1/2 inches) 1/4-ounce, dives 3 to 4 feet and comes in 14 colors. The RipStop tail design creates a fast-ripping, hard-stopping flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to rest, then ever so slightly lifts its head with a superslow rise. Cast and wind, wind and stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. MSRP: $9.99
It comes in a size 05 (2 inches), 3/8 ounce, and also comes in a 3-foot diving and a 6-foot diving model, 12 colors. The Brat is badly behaved and always looking for a fight; the crankbait is one tough little cookie. With a balsa inner core and an armor coating of rugged copolymer, it is the most durable, fish catchinâ squarebill ever. MSRP: $9.99
This bait is designed with three things in mind: castability, buoyancy and sound, not to mention catching more fish. The 5/8-ounce Bomber Fat A is designed to achieve the maximum casting distance and still maintain accuracy. The âfat-bodyâ design of the 2-inch long Bomber Fat A delivers buoyancy like a wood lure to fish structure more freely without annoying snags. The extra-wide body allows for more rattles creating the maximum amount of sound and vibration no matter the retrieval speed. MSRP: $6.49
The 1/4-ounce Rebel Humpback is a classic, shallow-running crankbait that will dive to one foot and is perfect to fish near weeds, grass, rocks, stumps and jetties. With a tight-wiggling action, the lure will entice bites every time it is in the water. The classic shape of the 1 3/4-inch long Humpback allows it to be fished across the top or just below the surface. MSRP: $5.99
This bait attracts bass by mimicking the subtle spit ofâ¨a shad on the surface, the heavy sounds of a topwater strike and the swimming action of a fleeing baitfish. The Prankâs cupped and shaved mouth provides the spit, splash, pop or chug and the rounded lip causes the bait to dip and move more water. The lip, feather-dressed treble hook on the tail and shaved slim back design enhances the swimming action down to 2 feet deep when cranking. It measures 2.13 inches long, weighs 5/16 ounce and rigged with No. 6 treble hooks, fore and aft. Available in eight colors. MSRP: $9.99
The Jointed Wake Minnow weighs 3/4 ounce and is available in 10 different color patterns, including the 3D high-definition patterns which give it a very realistic look. This new high-energy floating bait is equipped with heavy hardware and black nickel hooks making it tough enough to handle big fish and durable enough to withstand saltwater. MSRP: $8.99
The Flex II is made using a patent pending foam injected molding process that gives the bait similar properties to balsa wood and still maintains the strength of plastic. The Flex II features a one-piece wire design and a one-piece bill and rattle chamber. The foam is injected around the wire and the rattle chamber making the Flex II one of the strongest squarebills on the market. This unique one-piece design builds strength into the bait and eliminates weak points. Weighing in at a 1/2 ounce and measuring 2 1/4 inches, the Flex II is easy to cast and is so tough there is no worry when the bait is ricocheting off rocks, trees and other hang-ups. MSRP: $9.99
The Streak IV is built using a patent pending foam injecting molding process that gives the bait similar properties to balsa wood and still maintains the strength of plastic. Weighing only 2 ounces and measuring 3.6 inches, the Streak IV is easy to cast and anglers will have no trouble achieving maximum running depth. MSRP: $14.19
The new Jackall Rerange is available in two sizes, 4.3 inches and 1/2 ounce and 5.1 inches and 3/4 ounce, plus it comes in eight crafty colors. The TG Zero Friction Weight Transfer System pushes 20 percent of the baitâs weight to the rear during the cast and creates a hard-to-resist swimming action. MSRP: $14.99
Storm Cover Pop â 3 1/8 inches in length, 1/2 ounces, featuring No. 2 hooks with feather on the rear treble. Aerodynamic shape and extra tail-weight provide increased casting distance and accuracy, and allows the lure to enter the water tail first with minimal splash and sound. The rotated hook hangers nest the hooks close to the body and allow for large VMC trebles. Ideal for target fishing as the lure travels with minimal forward movement to maximize the time your lure spends in the strike zone. Responsible for Ott DeFoeâs 9-pound, 9-ounce, giant in the 2017 Classic! Available in nine colors. MSRP: $7.99
The Vatalion vibration/glidebait is tuned for all speeds, and is designed to stop on a dime and slide out to the left or right when the retrieve is suddenly paused. With a slow retrieve, it exhibits sharp, quick turns for pinpoint targeting of channels through grassbeds, submerged weeds and alongside structure. With fast retrieves, it tightens up and delivers a hard-hitting, high-pitch rolling action akin to the Vibration-X Ultra, luring bites from distance. The lure measures 4 1/2 inches, weighs 1 3/8 ounces and runs 0 to 3 feet. MSRP: $29.99
The Oneten Silent brings deadly stealth to the legendary performance of the original Vision Oneten jerkbait, unleashing a formidable new weapon on tournament waters. After years of experimentation and an entirely new internal mold, the Oneten Silent features a more compact and perfectly placed fixed tungsten weight. This not only preserves the storied action, suspend-setting and head-down posture of the original Oneten â it perfects it. MSRP: $24.99. Available November 2017, in 26 hand-painted colors.
With wings open wide to the left and right, Grand Siglett will crawl with a lifelike splashing/bubbling action at slow and medium retrieve speeds. With subtle twitches, it will pulse in place, perfect for pinpoint targeting of inviting overhangs and pockets of still water. With short, strong pulls, the lure erupts into a furious burst of commotion, drawing attention to the life-like details that lull wary feeders into striking. MSRP: $16.99
Wide, powerful lip stiff-arms gnarly timber and submerged structure, allowing the Garuda to be deployed where other big baits so often foul. With rod tip held high and a slow retrieve, it is a monster wake bait ready to challenge the biggest fish in your waters. Drop your tip and speed up your retrieve, and the lure will dive to 4 to 6 feet with hard-charging action and huge deflections targets just canât ignore. It measures 9.3 inches and weighs 4.5 ounces. MSRP: $124.99
The new Yo-Zuri 3DR Pencil is a 4-inch topwater bait that attracts fish with its erratic walk-the-dog action, and it features Yo-Zuriâs patented 3D Prism finish. It weighs 9/16 ounce and is available in six colors. MSRP: $8.99
The new Yo-Zuri 3DR Mid Crank comes in two sizes: 2-inch (50mm) and 2-3/4-inch (70mm). This bait dives from 6 to 8 feet and comes in six colors, featuring the Yo-Zuri patented 3D Prism Finish. MSRP: $8.99
The Knuckle Bait is a 1/2-ounce wire bait, and is remarkably aerodynamic, which means it can be cast tremendous distances. Itâs also highly versatile, as it can be fished by itself or when paired with a swimbait or creature bait trailer. It surprisingly weedless, and it stands upright on the bottom when the retrieve is stopped, allowing anglers to fish it with a flutter-fall technique. The Knuckle Bait comes in two different finishes: 3D Prism and Painted. In all, anglers can choose from seven different colors. MSRP: $9.99
The new Yo-Zuri 3DR Shad is a 2 3/4-inch (70mm) baitfish lure that vibrates through the water column with a tight wiggling action. This bait features the companyâs patented 3D Prism Finish and comes in six colors. MSRP: $8.99
The Nude Series includes 16 different bodies that encompass both bass and walleye style baits. They will be on the pegs of fishing retailers everywhere late summer. MSRP: Same as previously painted cranks in the same model.
Livetarget has taken all the features of its factory-rigged Swimbait Series line and matched that to the award winning Sunfish anatomy and coloration patterns for a remarkable life-like swimming sunfish. Available in three sizes and four Sunfish matched color patterns. MSRP: $10.99-$12.99
Spro pro staff member Russ Lane has designed a new Fat Papa squarebill crankbait in two sizes, 55 and 70 to be added to his Spro signature line of Fat Papa crankbaits. The SB has a custom balsa crankbait action that is designed to deflect off cover. Lane designed the lure with a unique hunting action that will trigger bites, but will get back on track within a few cranks of the reel handle. Itâs available in two sizes, the 55 is 55mm in length, weighs 3/8 ounce. The Fat Papa 70 is 70mm in length, weighs 5/8 ounce, and each bait is available in eight colors.
Elite Series pro John Crews is adding to his signature line of Spro Little John crankbaits by adding the Little John Super DD 90. The new version is a deep-diving crankbait that casts line a bullet, and doesnât create arm fatigue. Like other Little John DD models the Super DD 90 has a unique swimming, vibration action, and has a slow float when paused. It can easily reach 24 feet in diving depth when fished on 12-pound test line, which makes it one of the deepest diving crankbaits on the market. Itâs available in seven fish-catching colors.
The KVD 4.0 Magnum runs about 5 to 7 feet, but is bigger and bulkier. Increased size does a few things for this bait. It is obviously a bigger meal and target, which is a plus when fishing for big bites, but it will also displace more water and be easier for bass to locate in colored water will be offered in 16 of our most popular squarebill colors. Look for the 4.0 at better fishing retailers everywhere. MSRP $6.99
The new Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn around and swim back the other way. The glass beads on the metal shaft offer visual and audio attraction to compliment the beautifully sculpted metal body. Available in four sizes and eight colors including natural, glow and UV colors for any situation. MSRP: $6.99- $8.49
The Freedom Swing Buzz Buzzbait is an innovative twist on the traditional buzzbait. Featuring the Freedom swing hook technology anglers can now completely customize their buzzbait offering. Fish it with the skirt or customize with your favorite toad on the free-swinging hook. The free-swinging hook puts the hook point in optional position no matter the direction the fish slurps down the offering. The blade and strong wire frame creates a very unique sound that attracts fish from afar with bone jarring strikes. Available in 7/16-ounce model and four colors. MSRP: $8.99
Strike King made countless modifications to get Bassmaster Elite Series pro Greg Hackneyâs Hack Attack jig to a point that he considered perfect. The company made it compact in size with a zero-degree line tie that greatly increases the hookup percentage. It is extremely weedless. And, itâs built around a 4.5/0 custom siwash hook. MSRP: $4.99
The young Alabama native and Bassmaster fishing phenom Jordan Lee mounted an impressive comeback on the final day of the 2017 Classic on Texasâ Lake Conroe to capture the coveted title. His lure? A heavy jig with a living rubber skirt. Now, Strike King has built a jig to suit Leeâs specifications, and he likes it so much he put his name on it. The rubber skirt matched with the right trailer produces a large profile that big bass canât resist. The J-Lee Comeback Jig comes in four sizes, 3/8-, 1/2-, 3/4- and 1-ounce, and six round rubber skirt colors. MSRP: $4.99
Designed by Elite Series pro and noted jig fishing specialist David Walker, the CrossEyeZ Flipping Jig is built around a heavy duty 4/0 VMC flipping hook and features a unique head design that excels around all types of shallow water cover. Its 100-percent silicone skirts are hand-tied with copper wire for extreme durability, and skirt-matched head paint schemes and hallmark âcross eyesâ provide added attraction over standard flipping jigs. CrossEyeZ Flipping jigs are available in eight color schemes in 3/8-, 1/2-, and 5/8-ounce weights. MSRP $4.99
Also designed in conjunction with David Walker, CrossEyeZ Power Finesse jigs offer a compact, streamlined profile but is equipped with a powerful 2/0 Mustad UltraPoint hook that is stout enough to pull big fish from cover. Ideal for casting, pitching, skipping and swimming, these jigs feature wire trailer keepers and copper wire tied silicone skirting as well as matching head paint schemes and hallmark âcross eyesâ for added appeal. Cross EyeZ Power Finesse Jigs are available in 1/4- and 3/8-ounce weights in eight proven color patterns. MSRP: $4.99
