Humminbird
$1,199-$2,299
The award-winning Humminbird SOLIX Series now includes a model with a 10-inch screen, Humminbird Basemap, and exclusive features such as Cross Touch Interface, Mega Imaging, CHIRP Digital Sonar, AutoChart Live, Bluetooth connectivity and i-Pilot Link compatibility. The Solix 10 has two models: Solix 10 Mega SI CHIRP GPS and Solix 10 CHIRP GPS. Humminbirdâs ultra-clear Mega Imaging is the first Down and Side Imaging technology to enter the megahertz range with performance thatâs nearly three times greater than traditional 455 kHz frequencies. It results in the clearest, sharpest on-screen images ever seen. Humminbirdâs Cross Touch interface allows anglers to operate the fish finder via touchscreen or with the touchpad. Users can customize the screen with up to four independent viewing panes. Humminbird Basemap showcases freshwater depth contours in 10- and 20-foot increments for more than 10,000 American lakes, and precise coverage of the entire U.S. coastline thanks to NOAA-based charts. The Basemap also includes navigational aids, marker buoys, depths, points of interest and launch locations. AutoChart Live allows anglers to map and save depth contours, bottom hardness and vegetation data on any body of water and is also compatible with i-Pilot Link from Minn Kota for the utmost in boat control.
Humminbird
Free
The new Humminbird FishSmart app puts the power of LakeMaster mapping in anglersâ hands and delivers a more convenient path to software updates for Humminbird fishfinders. Operating through a clean, intuitive interface and working with a deviceâs GPS, FishSmart allows users to view their precise location. But the true power of FishSmart is revealed when itâs used in conjunction with a high definition LakeMaster map. LakeMaster offers accurate and detailed cartography maps for anglers. Within the app, users can purchase and download any of the 1,500+ high definition LakeMaster maps. From there, they can highlight depth contours and shallow water, offset the water depth based on seasonal changes, and mark waypoints or routes. The app is helpful on the water and it serves as a resource while preparing for fishing trips or tournaments. FishSmart is available as a free download in the app store for Apple and Android users.
Minn Kota
$59-$84
Minn Kota introduces new portable digital chargers featuring microprocessor technology to optimize charging and extend battery life. The new Minn Kota 5- or 10-Amp portable chargers sense the outside temperature and automatically adjust the charge profile, ensuring a faster, more precise charge every time. Anglers benefit from extended battery life, maximum power for cranking and improved cycle life for their marine electronics.
Garmin
$1499
Panoptix LiveScope is the first and only live real-time scanning sonar. It gives anglers easy-to-interpret live scanning sonar images of structure, bait and fish swimming below and all around the boat, even when itâs stationary. LiveScope features two modes in one transducer â LiveScope Down and LiveScope Forward â and can easily be adjusted to fit the anglerâs fishing techniques. Simply point the LiveScope transducer down to see directly below the boat, or forward to see around the boat. Either view provides incredibly sharp, real-time scanning sonar images up to 200 feet down or away from the boat, and the view automatically changes on your compatible Garmin chartplotter screen.
LiveScope is also equipped with an attitude heading reference system (AHRS) that constantly adjusts sonar beams to compensate for boat motion, so even in rough conditions, anglers will still see a steady sonar image. The Panoptix LiveScope scanning sonar system includes a compact GLS 10 sonar black box with an LVS32 transducer and a simple plug-and-play Garmin Marine Network connector for easy installation and integration with a compatible Garmin chartplotter. A trolling motor barrel and shaft mounting kit and a transom mounting kit are also included.
Fusion$649
The Fusion RA770 is the flagship of the new Apollo Series and the worldâs first purpose-built marine entertainment system with a one-piece glass touchscreen display, built-in Wi-Fi streaming, Digital Signal Processing Technology (DSP) and PartyBus capabilities. Featuring a brilliant, optically bonded, full-color LCD display, the RA770âs one-piece glass touchscreen makes trying to locate the correct button a thing of the past. Users can simply tap the screen to pause and play, or swipe through a playlist to find their favorite song.
The Apollo Series is the pinnacle of sound quality; it harnesses the power of Fusion DSP, providing premium audio delivery to all speakers in any environment. Precisely calculated loudness curves optimized for the human ear ensure excellent audio delivery at every volume level â giving full-range sound whether the volume is turned all the way up or all the way down.
PartyBus gives boaters the power to command the party across the whole boat or quietly relax in a single cabin, regardless of othersâ preferences. Each additional PartyBus enabled stereo gives the option to join Party Mode and play the same perfectly synced audio source through the entire vessel. Boaters can also opt into Personal Mode and listen from the stereo in their zone of choice without disrupting Party Mode in the other areas of the vessel.
SIMRAD
$10,999
One of the most revolutionary innovations in sonar technology to hit the market this year is FishReveal on Simrad NSO24 evo3. A massive leap forward in fish-finding technology, FishReveal allows anglers to quickly and easily discover how fish orient themselves in and around cover and structure, with clearly defined fish arches. Unlike traditional CHIRP sonar views that provide strong fish targets but lack refined structure detail, or DownScan Imaging that provides photo-like images of bottom and structure details but show fish targets as tiny dots; FishReveal Smart Target Viewing combines the best data from both technologies, eliminating the need for split-screen viewing and interpretation.
The NSO24 evo3 display is powered by a high-performance iMX6 quad-core processor that takes responsiveness to a new level with quicker chart redraws, the fastest updates and instant response to every tap of the touchscreen. The processor can easily power current Simrad system technology like Halo Pulse Compression Radar, the S5100 CHIRP sounder module, ForwardScan forward-looking sonar and StructureScan 3D sonar imaging, with power to spare for any future high-performance innovations.
Aqua-Vu
$349.99
Where sonar provides clues, an underwater camera reveals real-life answers. Both tools belong in the boat and in your ice fishing shelter. And now, thanks to a new device from Aqua-Vu, anglers can see all perspectives of the underwater world on a single screen. The Multi-Vu XD Underwater Camera Adaptor System instantly adds underwater video functionality to your boatâs sonar, or a TV or video monitor inside your large ice fishing shelter.
Coupled with the Multi-Vu XD System, any sonar or TV equipped with an analog video input can be immediately transformed into a clear, colorful underwater viewer. Compatible sonar systems include products from Lowrance, Garmin and Raymarine.
The complete Multi-Vu Underwater Viewing Adaptor System features a high-res (600 lines of resolution) Aqua-Vu Color Underwater Video Camera with adjustable IR lighting, exclusive XD Camera Housing, 75 feet of 200-pound-test cable with Cable Wrap and waterproof Multi-Vu Control Module with 12-volt power cable.
Aqua-Vu
$229.99
Major value and breathtaking live underwater video come together in one ultra-portable, easy- to-use underwater viewing system. The micro Stealth comes complete with a 4.3-inch high-resolution color LCD connected to 50-feet of reinforced cable and a super stealthy micro® underwater camera. State of the art viewscreen and camera optics deliver the sharpest, clearest, most colorful underwater image available in an economically priced viewing system. The magnetic battery charger assures the whole system is IP67 waterproof. Micro camera system includes clip-on ballast weight and two separate, adjustable viewing fins for trolling/drifting and for ice fishing. Internal Lithium-ion battery powers the micro camera system for up to five hours.
Minn Kota
$1,899-$2,499
The new Minn Kota Talon is the only shallow-water anchor that gives anglers control from anywhere in the boat. The Talon comes in a variety of depth sizes including the new 15-foot version, the deepest shallow-water anchor ever made. The Talon can be activated by anglers anywhere in the boat in five different ways. The newest way utilizes Bluetooth communication to pair the Talon with Humminbird units on the boat for total boat control on one console.
Rapala
$19.99
Spring loaded retractable ruler for easy storage with oversized, easy to read numbers, in 1/2-inch increments up to 60 inches. It has a non-reflective surface to ensure lengths show in photos, made from a long-lasting, UV protected, waterproof material. To frost the cake it has a flip-up nose board for accurate measuring.
Star brite
$19.99
Star brite Heavy-Duty Premium Restorer Wax is formulated to remove medium to heavy chalk and oxidation without hard rubbing or buffing. In addition to restoring the shine to faded fiberglass, it contains durable polymers to seal and protect the treated surface, as well as UV inhibitors to help prevent fading. Premium Restorer can be applied by hand or with a buffer; it quickly dries to a haze that can be easily wiped off. Because the formula is not as aggressive as a rubbing compound, it can be used without removing excessive amounts of gelcoat.
Star brite
$2.99 (each)
Star briteâs Magic Sponge delivers instant scuff-removing power in a compact package. The two-sided pad is made of micro-bubbled cleaning compounds that can be used dry or slightly moist to remove scuff marks, dirt, grime and stains from vinyl and fiberglass surfaces without scratching. The center spine allows maximum cleaning power and longer life. The Magic Sponge is also great for use around the shop, home and RVs on countertops, appliances, baseboards, walls, showers, tubs and tiles.
Lure Lock
$34.99, $29.99 and $24.99 respectively.
The new Lure Locker is constructed out of durable ABS plastic and will securely store up to five Lure Lock cases, keeping them in place and ready to grab and go fishing. The Lure Locker is available in three models, the LL1-L, LL2-L and LL3-L; each precisely designed to accept its corresponding Lure Lock case, the LL1, LL2 or LL3. What also makes the Lure Locker unique is that it can be easily hung on a wall or pegboard, keeping your Lure Lock cases off the ground and at eye level, allowing for you to easily identify the needed tackle for your next fishing trip.
Lure Lock
$15.99, $17.99 and $19.99
Lure Lock has taken the standard plastic utility box and placed its proprietary ElasTak gel into the bottom of the trays which secures terminal tackle and protects baits and lures. The Lure Lock system is simple to use â just place your tackle on the ElasTak gel and it will remain secure and in place. Even when the Lure Lock boxes are turned upside down or shaken, the tackle stays perfectly in place. Each case is constructed in the USA of heavy duty clear and pure polypropylene plastic and features easy-to-open green latches and comes with easy to snap-a-part dividers. Lure Lock boxes come in three sizes LL1, LL2 and LL3 and are available in variations featuring one to four cavities depending on the size box.
Yeti
$299.99
The Panga Backpack is an airtight citadel merging the durability of the Panga Duffel with a tried-and-true backpack design. Its ergonomic DryHaul Shoulder Straps offer extra carrying comfort, while the removable chest straps and waist belt provide added stability and security while you trek. And no need to carry it over your head while you wade or blink an eye if left out in the rain, because it’s a 100 percent waterproof gear fortress equipped to outperform any other backpack out there.
Yeti
399.99
Yeti Nation spoke and we listened. Our first-ever Yeti cooler on wheels is the answer to taking Tundra’s legendary toughness and unmatched insulation power the extra mile. And nothing was sacrificed in the making of this cold-holding powerhouse, ensuring the Haul lives up to the Tundra name. The Tundra Haul is now the toughest cooler on two wheels.
MotorMate
$115.95 – $129.95.
MotorMateâs new colors are now available in Red and Blue for the Yamaha 4-stroke 115HP â 250HP SHO motors. MotorMate is made in the USA using marine-grade stainless steel and has high-impact nylon end caps. MotorMate comes with a lifetime warranty and is used by several top fishing professionals.
Plano
$59.99
Putting modern and convenient tackle solutions into perspective is easy when you look at the new Plano E-Series Tackle Backpacks. These packs are fashionable and while they may likely help you blend in with a crowd of hikers, students, or commuters, the engineers at Plano also understand the benefits of strength and comfort when carrying things on your back. On-the-go anglers will appreciate that these packs will help organize and hold everything from sunglasses and refreshments, to all of their tackle.
Hobie
$365
Hobieâs new Livewell V2 sports a fresh color scheme, modern lines and more built-in features than ever before. The tank is built from heavy-duty molded plastic, making it lightweight and strong, and features a sturdy eight-inch twist and seal lid for internal access. Upgrades over the original livewell include: a high quality sealed marine switch for On/Off control, an adjustable downspout for easy water level changes, and removable tank partitions for keeping bait healthy and out of hard to reach places. A pump-cap is included for filling the tank with non-circulating water, and a threaded drain plug allows the tank to be completely emptied of water after each use. âThe new Livewell is a plug-and-play product that fits seamlessly in the cargo area of most Hobie kayaks,â says Howie Strech, Manager of Fishing Accessories at Hobie. âDesigned for the serious kayak angler, every aspect optimizes functionality and durability.â
