71 sensational new hard baits

Before you head out for a face-off with freshwater bass, you’ll want to stock up with the newest hard baits available. Collected here are some the newest options to upgrade your tackle selection.

<b>Berkley</b><br>
Wild Thang 8.5<br>
The Wild Thang lives up to its name with an unique bill for erratic hunting action that attracts fish from all directions according to Berkley.

Berkley
Wild Thang 8.5
The Wild Thang lives up to its name with an unique bill for erratic hunting action that attracts fish from all directions according to Berkley.

<b>LIVETARGET</b><br> Dace<br> For the stream and small water angler, LIVETARGET has designed a finesse shallow-running Dace minnow lure in both a 2 1/2-inch and 3-inch size. This lure dives from 3 to 5 feet and offers anglers a match to small dace that are forage in many streams and small rivers. Natural forage of rosyside and redbelly dace are represented in eight color patterns.

LIVETARGET Dace For the stream and small water angler, LIVETARGET has designed a finesse shallow-running Dace minnow lure in both a 2 1/2-inch and 3-inch size. This lure dives from 3 to 5 feet and offers anglers a match to small dace that are forage in many streams and small rivers. Natural forage of rosyside and redbelly dace are represented in eight color patterns.

<b>LIVETARGET</b><br> Threadfin Shad Crankbaits<br> When bass move to the ledges and focus on large baitfish, specialized lures are required. With three lure sizes targeted at depths from 12 feet to 20 feet, these models within the BaitBall Series represent several large shad separated from the school. Eight color patterns, some with metallic flash enhanced anatomy schemes, offer crankbait specialists a choice for all water colors. One knock rattle.

LIVETARGET Threadfin Shad Crankbaits When bass move to the ledges and focus on large baitfish, specialized lures are required. With three lure sizes targeted at depths from 12 feet to 20 feet, these models within the BaitBall Series represent several large shad separated from the school. Eight color patterns, some with metallic flash enhanced anatomy schemes, offer crankbait specialists a choice for all water colors. One knock rattle.

<b>LIVETARGET</b><br> Rattlebaits<br> Building on the trend toward magnum-size lures, LIVETARGET releases rattlebaits in both a 1-ounce and 1 1/2-ounce size, and each presented in six BaitBall Series shad color patterns. These 3 1/2-inch and 4-inch lures will match to large adult shad and be effective on ledges or around grass lines. One knock rattle sound and a quiver action on a falling retrieve.

LIVETARGET Rattlebaits Building on the trend toward magnum-size lures, LIVETARGET releases rattlebaits in both a 1-ounce and 1 1/2-ounce size, and each presented in six BaitBall Series shad color patterns. These 3 1/2-inch and 4-inch lures will match to large adult shad and be effective on ledges or around grass lines. One knock rattle sound and a quiver action on a falling retrieve.

<b>LIVETARGET</b><br> Squarebill Crankbaits<br> Developing a larger size squarebill crankbait for those conditions when bass are feeding on larger Shad, LIVETARGET developed a magnum series of shallow running squarebill crankbaits featuring the BaitBall Series design elements. With a 3-inch and 3 1/2-inch size, and seven color patterns, this will be a big fish lure that offers plenty of options to entice shallow water lunkers. Silent.

LIVETARGET Squarebill Crankbaits Developing a larger size squarebill crankbait for those conditions when bass are feeding on larger Shad, LIVETARGET developed a magnum series of shallow running squarebill crankbaits featuring the BaitBall Series design elements. With a 3-inch and 3 1/2-inch size, and seven color patterns, this will be a big fish lure that offers plenty of options to entice shallow water lunkers. Silent.

<b>Jackall</b><br> Jaco 58MR Crankbait<br> With Jackallâs unique moving-weight system contributing to long casts, the new Jaco 58MR flat-sided crank features an internal scale pattern finish for exceptional underwater reflection. It dives to 6 feet, excels in grass and cooler water, and also can be used as an ideal finesse crankbait. The Jaco 58MR cranks are available in eight colors, including IS lime chartreuse, ghost wakasagi, TO craw, TO muddy shad, TO ghost shad, IS bluegill, IS ghost scale and SK silver shiner.

Jackall Jaco 58MR Crankbait With Jackallâs unique moving-weight system contributing to long casts, the new Jaco 58MR flat-sided crank features an internal scale pattern finish for exceptional underwater reflection. It dives to 6 feet, excels in grass and cooler water, and also can be used as an ideal finesse crankbait. The Jaco 58MR cranks are available in eight colors, including IS lime chartreuse, ghost wakasagi, TO craw, TO muddy shad, TO ghost shad, IS bluegill, IS ghost scale and SK silver shiner.

<b>O.S.P</b><br> Varuna<br> This mid-sized, 4.33-inch jerkbait with a slim body has a traditional full, flat body that increases bites with its flashing effect and strong water drive. Three small tungsten weights which slide inside the body reach near the tail and enable an accurate, long cast with stable flying posture. The weights also produce unique sounds and a low center of gravity. This bait creates bites with both stop-go action and straight retrieve.

O.S.P Varuna This mid-sized, 4.33-inch jerkbait with a slim body has a traditional full, flat body that increases bites with its flashing effect and strong water drive. Three small tungsten weights which slide inside the body reach near the tail and enable an accurate, long cast with stable flying posture. The weights also produce unique sounds and a low center of gravity. This bait creates bites with both stop-go action and straight retrieve.

Acme Tackle Company Kastmaster The new, 1/24 ounce Kastmaster offers a slim profile for anglers needing a more subtle presentation than larger models can provide. Bass love them whether anglers are using them on big southern reservoirs or smallmouth streams in the North. Jig it, rip it or simply reel it in and start catching more. Now available in GLOW and UV models.

<b>O.S.P</b><br> High Cut DRSP<br> The High Cut DRSP is equipped with a Neodymium magnet. By using small magnets, it can secure the volume of the inner body, and the action response is improved. Also, with the installation of two weight balls, the bait gains a stable flight distance and flight posture. Its honey comb super HP body reduces weight without losing strength. The lighter body improved action response and realized true high pitch action.

O.S.P High Cut DRSP The High Cut DRSP is equipped with a Neodymium magnet. By using small magnets, it can secure the volume of the inner body, and the action response is improved. Also, with the installation of two weight balls, the bait gains a stable flight distance and flight posture. Its honey comb super HP body reduces weight without losing strength. The lighter body improved action response and realized true high pitch action.

<b>MEGABASS</b><br> EELER<br> At 9.25 inches long, the EELER is a jointed crawler bait that combines the best elements of traditional swimbaits and monster soft plastics. Designed for a undulating âSâ action, the EELER has a unique sashay that appeals to discerning monster bass.

MEGABASS EELER At 9.25 inches long, the EELER is a jointed crawler bait that combines the best elements of traditional swimbaits and monster soft plastics. Designed for a undulating âSâ action, the EELER has a unique sashay that appeals to discerning monster bass.

Z-Man Project Z Chatterbait Featuring a Mustad UltraPoint hook and hex-shaped ChatterBlade, this chatterbait has it all – a quick clip attched to the blade, double-barb trailer keeper and double-umbrella EZ Skirt for a fuller skirt profile. It’s available in 10 color combinations.

<b>Storm</b><br>Arashi Top Walker<br> This topwater lure features a responsoive walking action that Storm says will stay true even in choppy water. Multiple rattles make it sound like a baitfish party is going on, and your next big fish is invited. Ten different colors and two sizes (11 and 13) will be available.

StormArashi Top Walker This topwater lure features a responsoive walking action that Storm says will stay true even in choppy water. Multiple rattles make it sound like a baitfish party is going on, and your next big fish is invited. Ten different colors and two sizes (11 and 13) will be available.

<b>Livingston Lures</b><br> Howeller Deep & Deep +<br> Livingston Lures brings Classic-winning design and Electronic Baitfish Sound Technology to new depths. Diving to depths of 25 and 30 feet, these models dig down quickly and stay in the strike zone, working through those schools stationed in the deep. Fire up a school like youâve never experienced before by taking the call of distressed baitfish directly to them.

Livingston Lures Howeller Deep & Deep + Livingston Lures brings Classic-winning design and Electronic Baitfish Sound Technology to new depths. Diving to depths of 25 and 30 feet, these models dig down quickly and stay in the strike zone, working through those schools stationed in the deep. Fire up a school like youâve never experienced before by taking the call of distressed baitfish directly to them.

<b>Yo-Zuri</b><br> 3DB Pencil<br> A top-of-the-line topwater âWalk-the-Dogâ lure. It features 3DB Internal Prism flash and one big internal cadence rattle, which gives the lure its back-and-forth swimming action. Its weight and desigan allow you to cast long distances even into a strong wind. A favorite of fisherman aiming for big bass or inshore saltwater species.They also have muliple rattles made from stainless steel ball bearings which create incredible drawing power that big bass canât resist. Available in both 3D finish as well as your favorite painted patterns.

Yo-Zuri 3DB Pencil A top-of-the-line topwater âWalk-the-Dogâ lure. It features 3DB Internal Prism flash and one big internal cadence rattle, which gives the lure its back-and-forth swimming action. Its weight and desigan allow you to cast long distances even into a strong wind. A favorite of fisherman aiming for big bass or inshore saltwater species.They also have muliple rattles made from stainless steel ball bearings which create incredible drawing power that big bass canât resist. Available in both 3D finish as well as your favorite painted patterns.

<b>MEGABASS</b><br> FERMATA<br> Designed to suspend, the FERMATA is a lightweight vibration bait perfect for stop-and-go retrieves. Pop it out of the weeds, and it wonât plummet out of the target range like a conventional sinking plug. Instead, it will pop free and suspend, bringing a new twist to a highly used technique.

MEGABASS FERMATA Designed to suspend, the FERMATA is a lightweight vibration bait perfect for stop-and-go retrieves. Pop it out of the weeds, and it wonât plummet out of the target range like a conventional sinking plug. Instead, it will pop free and suspend, bringing a new twist to a highly used technique.

<b>Duel</b><br> Hardcore Noi-Z 105F<br> The HARDCORE Noi-Z 105F by Duel is a jointed wakebait unlike the rest with a plethora of lifelike action, sound, and flash. Constructed with a double-hinged joint, the Duel HARDCORE Noi-Z 105F produces a subtle, silky-smooth swimming action that leaves a rolling wake in its path. The reverse cupped metal prop blade, tail-hook feather and hard-knocking rattle provide an onslaught of fish-attracting features for explosive topwater strikes.

Duel Hardcore Noi-Z 105F The HARDCORE Noi-Z 105F by Duel is a jointed wakebait unlike the rest with a plethora of lifelike action, sound, and flash. Constructed with a double-hinged joint, the Duel HARDCORE Noi-Z 105F produces a subtle, silky-smooth swimming action that leaves a rolling wake in its path. The reverse cupped metal prop blade, tail-hook feather and hard-knocking rattle provide an onslaught of fish-attracting features for explosive topwater strikes.

<b>Mann's</b><br> The Crystal Classic<br> Mann's says this is the most significant new spinnerbait design in decades. The blade contains an actual glass crystal, yet performs like a standard metal blade. The crystal produces an underwater spectrum of light resembling the reflection from scales on baitfish or the translucent glow of a minnow that is a calling card for prey. Available in 1/2-ounce size and three colors: White, chartreuse and white/chartreuse.

Mann’s The Crystal Classic Mann’s says this is the most significant new spinnerbait design in decades. The blade contains an actual glass crystal, yet performs like a standard metal blade. The crystal produces an underwater spectrum of light resembling the reflection from scales on baitfish or the translucent glow of a minnow that is a calling card for prey. Available in 1/2-ounce size and three colors: White, chartreuse and white/chartreuse.

Livingston Lures Deep Impact 6 & 12 Riding on the success of the Deep Impact 18, this 6-foot diving version is the perfect all-around crankbait for any type of mid-range cover. EBS Technology is now packed into a small-profile hot-shot crankbait to perfectly mimic smaller forage with profile and sound. Perfect for Walleye and Bass, featuring the latest advancements in EBS sounds, including perch, shiner, goby and bluegill sound patterns.

<b>Rapala</b><br> Jigging Rap (new colors)<br> Originally designed as an ice fishing lure 40 years ago, many bass fisherman know that the Jigging Rap will also catch bass. New this year are a host of colors, including Helsinki Shad, seen above.

Rapala Jigging Rap (new colors) Originally designed as an ice fishing lure 40 years ago, many bass fisherman know that the Jigging Rap will also catch bass. New this year are a host of colors, including Helsinki Shad, seen above.

<b>Storm</b><br> Arashi Deep 18 & Deep 25<br> Storm's well-liked crankbaits are going deep. These two swims with a limited side-to-side action and body roll to maximize depth (18 and 25 feet, respectively). Everything you get from Storm's line of crankbaits is here, but now you can get after those deep fish. They'll never see you coming.

Storm Arashi Deep 18 & Deep 25 Storm’s well-liked crankbaits are going deep. These two swims with a limited side-to-side action and body roll to maximize depth (18 and 25 feet, respectively). Everything you get from Storm’s line of crankbaits is here, but now you can get after those deep fish. They’ll never see you coming.

<b>Livingston Lures</b><br> PrimeTyme Prop Bait<br> It doesnât get much better than letting a lure call the fish for you. This prop bait doesnât stop working once the irresistible water-rippling action is over. The advantage of Electronic Baitfish Sound Technology while on the pause will call fish from under docks and out of grass beds, perfectly imitating the sound of a bluegill struggling against the surface.

Livingston Lures PrimeTyme Prop Bait It doesnât get much better than letting a lure call the fish for you. This prop bait doesnât stop working once the irresistible water-rippling action is over. The advantage of Electronic Baitfish Sound Technology while on the pause will call fish from under docks and out of grass beds, perfectly imitating the sound of a bluegill struggling against the surface.

<b>Yo-Zuri</b><br> 3DB Square-Lip Shallow<br> The wobbling, rolling action of the 3DB Square-Lip Shallow crankbait hunts fish utilizing the Patented 3D Prism Finish and new painted finishes. The large, round, buoyant bodies and lip designs help you crank and bump over structure and eliminate snags. The red eyes are an indication of a distressed baitfish, which triggers a bass's predatorial strike response. All baits in this series feature Yo-Zuriâs exclusive âWave Motion Technologyâ that sends vibrations throughout the water column.

Yo-Zuri 3DB Square-Lip Shallow The wobbling, rolling action of the 3DB Square-Lip Shallow crankbait hunts fish utilizing the Patented 3D Prism Finish and new painted finishes. The large, round, buoyant bodies and lip designs help you crank and bump over structure and eliminate snags. The red eyes are an indication of a distressed baitfish, which triggers a bass’s predatorial strike response. All baits in this series feature Yo-Zuriâs exclusive âWave Motion Technologyâ that sends vibrations throughout the water column.

<b>SPRO</b><br> BBZ Rat-40 & BBZ Rat-30<br> SPRO is adding two new sizes to the line that claimed last year's ICAST

SPRO BBZ Rat-40 & BBZ Rat-30 SPRO is adding two new sizes to the line that claimed last year’s ICAST “Best Of Show” in the Hard Bait category. The BBZ Rat-40 and BBZ Rat-30 will likely be a hit with anglers who already own the BBZ Rat-50.

<b>DUO Realis</b><br> Pencil Popper 110 & 148<br> Have you been looking for a big, hardy topwater lure?
For 2015, DUO International has introduced two Realis topwater baits. Both are designed for long-distance casting and walk-the-dog pop action. They possess an infrastructure designed to withstand crushing blows from big fish, featuring 40-plus diagonal beams to eliminate crush zones within the body cavity. The bigger brother (148) has a 360-degree rotating hook hanger to increase better leverage on giant fish. They are said to be effortless to operate. Now maintain your long-distance relationship with trophy fish.

DUO Realis Pencil Popper 110 & 148 Have you been looking for a big, hardy topwater lure?
For 2015, DUO International has introduced two Realis topwater baits. Both are designed for long-distance casting and walk-the-dog pop action. They possess an infrastructure designed to withstand crushing blows from big fish, featuring 40-plus diagonal beams to eliminate crush zones within the body cavity. The bigger brother (148) has a 360-degree rotating hook hanger to increase better leverage on giant fish. They are said to be effortless to operate. Now maintain your long-distance relationship with trophy fish.

<b>Strike King</b><br> Swinging Swim Jig<br> Much for the same reasons that Strike King introduced their all-new Swinging Sugar Buzz buzzbait, they have designed the new Swinging Swim Jig to be a better mouse trap. The free-swinging hook allows the skirt and trailer to have a lively action apart from the head of the jig. It also makes the potential issue of a fish throwing your jig during the fight invalid as the fish has little to no leverage.

Strike King Swinging Swim Jig Much for the same reasons that Strike King introduced their all-new Swinging Sugar Buzz buzzbait, they have designed the new Swinging Swim Jig to be a better mouse trap. The free-swinging hook allows the skirt and trailer to have a lively action apart from the head of the jig. It also makes the potential issue of a fish throwing your jig during the fight invalid as the fish has little to no leverage.

<b>MEGABASS</b><br> I-JACK<br> Featuring a patented Rudder Action Balancer System for devastating knocking sound and dynamic action, the I-JACK is a 1-ounce, 4.2-inch predator built to take the wake bait category to another level.

MEGABASS I-JACK Featuring a patented Rudder Action Balancer System for devastating knocking sound and dynamic action, the I-JACK is a 1-ounce, 4.2-inch predator built to take the wake bait category to another level.

<b>Z-Man</b><br> Project Z Swim Jig<br> Z-Man's swim jig features a planing surface and balancing to combat the rolling that plagues other swim jigs. A 45-strand silicon skirt won't get in the way of your plastic trailer, which is held in place by a custom molded-in trailer keeper. Add a Mustad hook and choose from six color options.

Z-Man Project Z Swim Jig Z-Man’s swim jig features a planing surface and balancing to combat the rolling that plagues other swim jigs. A 45-strand silicon skirt won’t get in the way of your plastic trailer, which is held in place by a custom molded-in trailer keeper. Add a Mustad hook and choose from six color options.

<b>MEGABASS</b><br> I-SLIDE 262T<br> Tipping the scales at 6 ounces, the I-SLIDE 262T is a 10.3-inch brute with a wide, graceful âSâ swimming motion. Bring this glide bait to life with snaps of the rod tip for wide, 2 feet strides to the left and right.

MEGABASS I-SLIDE 262T Tipping the scales at 6 ounces, the I-SLIDE 262T is a 10.3-inch brute with a wide, graceful âSâ swimming motion. Bring this glide bait to life with snaps of the rod tip for wide, 2 feet strides to the left and right.

<b>Livingston Lures</b><br> Swimbaits<br> Not only will these swimbaits produce Livingston's Electronic Bait Sounds, they will allow you to change it in a whole new way. These baits have a built-in Bluetooth receiver that allows you to interact with them using a phone or tablet. Available in 6- and 8-inch models.

Livingston Lures Swimbaits Not only will these swimbaits produce Livingston’s Electronic Bait Sounds, they will allow you to change it in a whole new way. These baits have a built-in Bluetooth receiver that allows you to interact with them using a phone or tablet. Available in 6- and 8-inch models.

<b>DUO Realis</b><br> ONIMASU Swimbait<br> Famed DUO Designer, Masahiro Adachi began the Prometheus Project 2013,
a platform where ultra-creativity meets ultra-technology. First in his series is the ONIMASU Swimbaits. These ultra-realistic big baits arenât for looks, possessing S-CURVE technology (a unique slalom motion), an intricate ballast system and internal structure that eliminates crush zones in the body cavity. These heavyweights weigh in at nearly 3 ounces and measure nearly 8 inches head to tail.

DUO Realis ONIMASU Swimbait Famed DUO Designer, Masahiro Adachi began the Prometheus Project 2013,
a platform where ultra-creativity meets ultra-technology. First in his series is the ONIMASU Swimbaits. These ultra-realistic big baits arenât for looks, possessing S-CURVE technology (a unique slalom motion), an intricate ballast system and internal structure that eliminates crush zones in the body cavity. These heavyweights weigh in at nearly 3 ounces and measure nearly 8 inches head to tail.

<b>Livingston Lures</b><br> PrimeTyme Flat-Side<br> Skittish fish in cold water call for a flat-sided crankbait. The Primetyme FS brings finesse to the Livingston Lures lineup with a hunting medium-tight wobble and EBS MultiTouch Technology. It allows you the match the hatch like never before when cold water conditions call for it most. Dives 6 to 9 feet.

Livingston Lures PrimeTyme Flat-Side Skittish fish in cold water call for a flat-sided crankbait. The Primetyme FS brings finesse to the Livingston Lures lineup with a hunting medium-tight wobble and EBS MultiTouch Technology. It allows you the match the hatch like never before when cold water conditions call for it most. Dives 6 to 9 feet.

<b>MEGABASS</b><br> GRENADE<br> With a weight of 1 5/8 ounces and a length of 3 3/4 inches, the GRENADE is a massive shallow crank with a super-wide, hard-hitting wobble for explosive trophy-quality action.

MEGABASS GRENADE With a weight of 1 5/8 ounces and a length of 3 3/4 inches, the GRENADE is a massive shallow crank with a super-wide, hard-hitting wobble for explosive trophy-quality action.

<b>Livingston Lures</b><br> Walking Boss Part 2<br> The Walking Boss Part II is Livingston Lures' latest in topwater bait. It morphs the company's Walking Boss into a bubble-sploshing, broken-back walker that can be worked at any speed with its double-cupped lip imparting irresistible action. This lure uses Livingston's EBS MultiTouch Technology, emitting one of four programmable fish-catching baitfish sound modes.

Livingston Lures Walking Boss Part 2 The Walking Boss Part II is Livingston Lures’ latest in topwater bait. It morphs the company’s Walking Boss into a bubble-sploshing, broken-back walker that can be worked at any speed with its double-cupped lip imparting irresistible action. This lure uses Livingston’s EBS MultiTouch Technology, emitting one of four programmable fish-catching baitfish sound modes.

<b>Livingston Lures</b><br> Ripper<br> Livingston Lures' latest lipless crankbait is the Ripper. With two models weighing in at 3/4-ounce and 1-ounce, these heavyweights pack a punch with a tight vibration and an extremely audible Electronic Baitfish Sound. Biological baitfish sounds will come matched to the lure's color pattern, with an option for silent mode as well.

Livingston Lures Ripper Livingston Lures’ latest lipless crankbait is the Ripper. With two models weighing in at 3/4-ounce and 1-ounce, these heavyweights pack a punch with a tight vibration and an extremely audible Electronic Baitfish Sound. Biological baitfish sounds will come matched to the lure’s color pattern, with an option for silent mode as well.

<b>Strike King</b><br> 8XD<br> Dives to 20-plus feet. An extra-large deep-diving crankbait with a unique curved bill that allows the bait to dive deeper and faster than most other deep-diving crankbaits. The 8XD has a different action than the 6XD and 10XD.

Strike King 8XD Dives to 20-plus feet. An extra-large deep-diving crankbait with a unique curved bill that allows the bait to dive deeper and faster than most other deep-diving crankbaits. The 8XD has a different action than the 6XD and 10XD.

<b>Strike King</b><br> Swinging Sugar Buzz<br> This all-new buzzbait is the exciting culmination of new ideas and practical design. Built with top-notch components such as the blade and hook that are essential to making a buzzbait great, it also features the recently popular âhingedâ or âswingingâ design. That allows the skirt and trailer to be free-swinging for more enticing action. It also, and perhaps most importantly, vastly reduces the leverage a fish has when trying to throw the bait during the fight. This design also makes this buzzbait more weedless.

Strike King Swinging Sugar Buzz This all-new buzzbait is the exciting culmination of new ideas and practical design. Built with top-notch components such as the blade and hook that are essential to making a buzzbait great, it also features the recently popular âhingedâ or âswingingâ design. That allows the skirt and trailer to be free-swinging for more enticing action. It also, and perhaps most importantly, vastly reduces the leverage a fish has when trying to throw the bait during the fight. This design also makes this buzzbait more weedless.

<b>SPRO</b><br> RK Star 55<br> Mike McClelland is adding his second signature lure to his crankbait family. Like its predecessor the RK Crawler, the RK Star has a wide wobble and natural hunting action that makes it a must-have for fishermen throwing crawfish imitating crankbaits.

SPRO RK Star 55 Mike McClelland is adding his second signature lure to his crankbait family. Like its predecessor the RK Crawler, the RK Star has a wide wobble and natural hunting action that makes it a must-have for fishermen throwing crawfish imitating crankbaits.

<b>Strike King</b><br> Red Eye Shad - Tungsten 2 Tap<br> The Red Eyed Shad Tungsten 2 Tap is Strike Kingâs newest edition to the Red Eye Shad line of lipless crankbaits. It has all the same features as the regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double-tapping cadence for a different sound that can trigger stubborn fish to bite. Available ONLY in the 1/2-ounce.

Strike King Red Eye Shad – Tungsten 2 Tap The Red Eyed Shad Tungsten 2 Tap is Strike Kingâs newest edition to the Red Eye Shad line of lipless crankbaits. It has all the same features as the regular Red Eyed Shad, but it’s designed with a unique tungsten sound chamber that emits a double-tapping cadence for a different sound that can trigger stubborn fish to bite. Available ONLY in the 1/2-ounce.

<b>Duel</b><br> Hardcore Shadcrank 2+<br> The HARDCORE SHADCRANK 2+ is a floating, shad-style crankbait with a distinctive bill that produces a truly unique tight-wiggle action. The HARDCORE SHADCRANK 2+ reaches the target depth even with a slow retrieve, making it ideal for pre-spawn and coldwater conditions. It features the unique combination of the patented Magnetic Weight Transfer System, fast-diving abilities, tight-wiggle action and âPower Coat,â which helps protect the finish against UV-rays and scratches.

Duel Hardcore Shadcrank 2+ The HARDCORE SHADCRANK 2+ is a floating, shad-style crankbait with a distinctive bill that produces a truly unique tight-wiggle action. The HARDCORE SHADCRANK 2+ reaches the target depth even with a slow retrieve, making it ideal for pre-spawn and coldwater conditions. It features the unique combination of the patented Magnetic Weight Transfer System, fast-diving abilities, tight-wiggle action and âPower Coat,â which helps protect the finish against UV-rays and scratches.

<b>Bagley</b><br> Sunny B<br> Bagley is adding the Sunny B to its line of balsa and hard-plastic lures. Made with Bagley's heat compression molding process, the Sunny B is 2 inches long and comes in a 3/8-ounce model. Comes in two lip variations for shallow or deep cranking and 13 bass-attracting colors.

Bagley Sunny B Bagley is adding the Sunny B to its line of balsa and hard-plastic lures. Made with Bagley’s heat compression molding process, the Sunny B is 2 inches long and comes in a 3/8-ounce model. Comes in two lip variations for shallow or deep cranking and 13 bass-attracting colors.

<b>PH Custom Lures</b><br> Mag Hunter<br>

PH Custom Lures Mag Hunter “New for 2016 is the Mag Hunter by PH Custom Lures. The Mag Hunter is a 3-inch balsa square bill. It comes through cover extremely well, like only balsa can, and has that hard-hunting action PH Custom Lures are known for. Each bait is hand-tuned and comes with premium VMC books.”

BOOYAH Hard Knocker Another bait formerly from the XCalibur brand makes its way to BOOYAH. The Rattle Bait has a new name- Hard Knocker. Eight new colors and three sizes (1/4, 1/2, and 3/4 ounce) are available.

<b>Bandit Lures</b><br> Mistake Crankbaits<br> Bandit's Mistake line is expanding to include more colors. These baits may look like a mistake, but they are intentionally taking two color patterns and combining them into one crankbait. Crossbreed features a Baby Bass on one side, a River Bream on the other. Malfunction features two crawfish patterns- Brown Craw Orange Belly and Spring Craw. Mistaken Identity takes a Fire Tiger pattern and melds it with Root Beer. These crazy baits are available in Bandit's 100, 200 and 300 series of crankbaits.

Bandit Lures Mistake Crankbaits Bandit’s Mistake line is expanding to include more colors. These baits may look like a mistake, but they are intentionally taking two color patterns and combining them into one crankbait. Crossbreed features a Baby Bass on one side, a River Bream on the other. Malfunction features two crawfish patterns- Brown Craw Orange Belly and Spring Craw. Mistaken Identity takes a Fire Tiger pattern and melds it with Root Beer. These crazy baits are available in Bandit’s 100, 200 and 300 series of crankbaits.

<b>BOOYAH</b><br> One Knocker<br> This new BOOYAH lipless crankbait is a remix of an old favorite. Formerly the XCalibur One Knocker, the new BOOYAH version includes a single tungsten rattle that gives a different sound from traditional multiple

BOOYAH One Knocker This new BOOYAH lipless crankbait is a remix of an old favorite. Formerly the XCalibur One Knocker, the new BOOYAH version includes a single tungsten rattle that gives a different sound from traditional multiple “BB” rattles. Eight new colors and three sizes (1/4, 1/2, and 3/4 ounce) are available.

<b>BOOYAH</b><br> Bank Roll<br> BOOYAH's Bank Roll is their new stand-up jig that features a flat top and a top-heavy design that keeps it upright while sitting on the bottom. Add a crawfish trailer and your bass will discover a tempting dinner with its claws up in a defensive position, just like a real crawfish. Eight colors mean you'll find the one that helps you increase your own bank roll.

BOOYAH Bank Roll BOOYAH’s Bank Roll is their new stand-up jig that features a flat top and a top-heavy design that keeps it upright while sitting on the bottom. Add a crawfish trailer and your bass will discover a tempting dinner with its claws up in a defensive position, just like a real crawfish. Eight colors mean you’ll find the one that helps you increase your own bank roll.

<b>BOOYAH</b><br> Finance<br> BOOYAH wants to help finance your fishing career with their new Finance Jig. Featuring a wide-gap hook, Plasti-Keeper spike and weedguard, the real standouts here are the multi-colored skirts and new round, ball-shaped head that's good for nearly any situation. Available in the prosâ top eight color patterns and three sizes (3/8-, 1/2-, 3/4-ounce).

BOOYAH Finance BOOYAH wants to help finance your fishing career with their new Finance Jig. Featuring a wide-gap hook, Plasti-Keeper spike and weedguard, the real standouts here are the multi-colored skirts and new round, ball-shaped head that’s good for nearly any situation. Available in the prosâ top eight color patterns and three sizes (3/8-, 1/2-, 3/4-ounce).

<b>BOOYAH</b><br> Boss Pop<br> This new topwater bait from BOOYAH features an Easter egg-shaped face that's less deep than other chuggers to allow it to skitter across the surface like a panicked baitfish but still chug and spit like the rest. The Boss Pop is available in two sizes, 2-5/16 inches (1/4 ounce) and 2-3/4 inches (3/8 ounce) and eight color patterns.

BOOYAH Boss Pop This new topwater bait from BOOYAH features an Easter egg-shaped face that’s less deep than other chuggers to allow it to skitter across the surface like a panicked baitfish but still chug and spit like the rest. The Boss Pop is available in two sizes, 2-5/16 inches (1/4 ounce) and 2-3/4 inches (3/8 ounce) and eight color patterns.

<b>PH Custom Lures</b><br> Wesley Strader Signature Series Old School Balsa Baits<br> The W1, W2, and W3 are a series of balsa flat baits designed to cover three different depth ranges to 8 feet. They all have circuit board lips, VMC hooks and are offered in eight colors hand-picked by Wesley Strader.

PH Custom Lures Wesley Strader Signature Series Old School Balsa Baits The W1, W2, and W3 are a series of balsa flat baits designed to cover three different depth ranges to 8 feet. They all have circuit board lips, VMC hooks and are offered in eight colors hand-picked by Wesley Strader.

<b>PH Custom Lures</b><br> Ledge Series<br> New for 2016 is the PH Custom Lures Ledge Series. The Ledge Series is offered in two sizes, LP12 and LP16. These balsa crankbaits feature a unique rear weight that allows for an extremely long cast, while still maintaining the buoncy balsa is known for. LP12 dives 12 feet, while LP16 dives 16 feet. Both feature a lead tuning button in the lip to aid in tuning. Offered in eight colors. Made popular in the Carolinas.

PH Custom Lures Ledge Series New for 2016 is the PH Custom Lures Ledge Series. The Ledge Series is offered in two sizes, LP12 and LP16. These balsa crankbaits feature a unique rear weight that allows for an extremely long cast, while still maintaining the buoncy balsa is known for. LP12 dives 12 feet, while LP16 dives 16 feet. Both feature a lead tuning button in the lip to aid in tuning. Offered in eight colors. Made popular in the Carolinas.

<b>Tightlines UV</b><BR>
20 Raptor Crankbait<BR>
A new lipless crankbait from Tightlines UV, the H20 Raptor emits natural vibrations and won't get hung up in heavy cover. Available in 10 colors in the 1/2 ounce size.</p>

Tightlines UV
20 Raptor Crankbait
A new lipless crankbait from Tightlines UV, the H20 Raptor emits natural vibrations and won’t get hung up in heavy cover. Available in 10 colors in the 1/2 ounce size.

<b>Tightlines UV</b><BR>
Mega "Blade"<BR>
Tightlines UV's next generation chatterbait has a longer shaft that maximizes vibration. Rigged with 3.5" dippers this Blade is ready to bring home the big fish. Available in 6 colors and 2 sizes (3/8 and 1/2 ounce).</p>

Tightlines UV
Mega “Blade”
Tightlines UV’s next generation chatterbait has a longer shaft that maximizes vibration. Rigged with 3.5″ dippers this Blade is ready to bring home the big fish. Available in 6 colors and 2 sizes (3/8 and 1/2 ounce).

<b>Rapala</b><BR>
Custum HD colors<BR>
Created in perfect detail, the new advanced Custom HD (High Definition) finishes are the newest innovation from Rapala. Look closely: the depth of the finish, the color and scale detailing, the reflection of the classic Rapala foil. DT Series, Scatter Rap Shad & Scatter Rap Minnow, the Shad Rap plus the Original Floating Minnow are the first to feature this enhancement.</p>

Rapala
Custum HD colors
Created in perfect detail, the new advanced Custom HD (High Definition) finishes are the newest innovation from Rapala. Look closely: the depth of the finish, the color and scale detailing, the reflection of the classic Rapala foil. DT Series, Scatter Rap Shad & Scatter Rap Minnow, the Shad Rap plus the Original Floating Minnow are the first to feature this enhancement.

<b>Berkley</b><BR>
Pitbull<BR>
The idea of the new Berkley Hardbaits began over four years ago and like all Berkley endeavors, technology and science were instrumental in creating the best hardbaits. David Fritts's crankbait expertise aided in the design of these 11 new offerings from Berkley to deliver better action, custom colors and more bites.</p>

Berkley
Pitbull
The idea of the new Berkley Hardbaits began over four years ago and like all Berkley endeavors, technology and science were instrumental in creating the best hardbaits. David Fritts’s crankbait expertise aided in the design of these 11 new offerings from Berkley to deliver better action, custom colors and more bites.

<b>Berkley</b><BR>
Warpig<BR>
Berkley says their new lipless crankbait has a blunt nose design that easily rips through grass. It has a rapid roll and tail wag for maximum sond and viabration no matter what speed you reel it in. Comes in 12 colors and two sizes (1/2 and 1/4 ounce) and is part of Berkley's big splash into hardbaits. It also has a very cool name.</p>

Berkley
Warpig
Berkley says their new lipless crankbait has a blunt nose design that easily rips through grass. It has a rapid roll and tail wag for maximum sond and viabration no matter what speed you reel it in. Comes in 12 colors and two sizes (1/2 and 1/4 ounce) and is part of Berkley’s big splash into hardbaits. It also has a very cool name.

<b>Livingston Lures</b><BR>
Walk N Pop 65-1 <BR>
The Walk N Pop 65 is a new size for Livingston's poppers and its L face design maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far and sit perfectly in the water.

Livingston Lures
Walk N Pop 65-1
The Walk N Pop 65 is a new size for Livingston’s poppers and its L face design maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far and sit perfectly in the water.

<b>Greenfish Tackle</b><BR>
TAT Prop Bait<BR>
The Totally Awesome Topwater includes oversized props for more noise and flash. This high floater is best when reeled in with a slow retrieve. Also, a part of the proceeds from the sale of this lure goes to cancer research.

Greenfish Tackle
TAT Prop Bait
The Totally Awesome Topwater includes oversized props for more noise and flash. This high floater is best when reeled in with a slow retrieve. Also, a part of the proceeds from the sale of this lure goes to cancer research.

<b>Greenfish Tackle</b><BR>
Beer Belly Prop Bait<BR>
The Beer Belly Prop Bait is a high floater made with balsa wood.

Greenfish Tackle
Beer Belly Prop Bait
The Beer Belly Prop Bait is a high floater made with balsa wood.

<b>Berkley</b><br>
Digger 6.5</br>
The new Berkley hard bait line is designed with the help of Bassmaster Classic winner David Fritts. This is the Digger 6.5. Price-wise they range from $6.95 to $7.95.

Berkley
Digger 6.5
The new Berkley hard bait line is designed with the help of Bassmaster Classic winner David Fritts. This is the Digger 6.5. Price-wise they range from $6.95 to $7.95. “Heck the paint job alone is worth $20,” said Fritts.

<b>Berkley</b><br>
Digger 8.5<BR>
Berkley says this bait gets deep quick, and has an aggressive wobble and side flash with a slow rise when you pause retrieval.

Berkley
Digger 8.5
Berkley says this bait gets deep quick, and has an aggressive wobble and side flash with a slow rise when you pause retrieval.

<b>Berkley</b><br>
Bad Shad 5<br>
The Bad Shad has a irresistible side roll and tail wag, and rises slowly as you pause retrieval.

Berkley
Bad Shad 5
The Bad Shad has a irresistible side roll and tail wag, and rises slowly as you pause retrieval.

<b>Berkley</b><br>
Cutter 110+<br>
This suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.

Berkley
Cutter 110+
This suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.

<b>Berkley</b><br>
Bad Shad 7<br>
The Bad Shad has a irresistible side roll and tail wag, and rises slowly as you pause retrieval.

Berkley
Bad Shad 7
The Bad Shad has a irresistible side roll and tail wag, and rises slowly as you pause retrieval.

<b>Berkley</b><br>
Cutter 90+<br>
This suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.

Berkley
Cutter 90+
This suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.

<b>Berkley </b><br>
Skinny Cutter 110+<br>
This slimmer version of Berkley's suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.

Berkley
Skinny Cutter 110+
This slimmer version of Berkley’s suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.

<B>PH Custom Lures</B><BR>
Sub P<BR>
Shallow running crankbait/wakebait. Will run to 1 1/2 feet. Available in 10 colors. Handcrafted balsa.

PH Custom Lures
Sub P
Shallow running crankbait/wakebait. Will run to 1 1/2 feet. Available in 10 colors. Handcrafted balsa.

IMA
HeliP GrandeThis prop bait has a larger profile than the original.

<B>IMA</B><BR>
US Buzz<BR>A 3/8 ounce buzzbait with a blade that is constructed around the rivet on the wire allowing more contact points for a louder squeaking sound. Also comes with a 4/0 Owner hook.

IMA
US BuzzA 3/8 ounce buzzbait with a blade that is constructed around the rivet on the wire allowing more contact points for a louder squeaking sound. Also comes with a 4/0 Owner hook.