
G.Loomis has more than 20 new technique-specific actions for this season, all of them built to the exacting specs you’ve come to expect from the brand.

The G.Loomis NRX Umbrella Rig Casting Rods feature long rear grips for added casting range and leverage with various power ratings and lengths to cover all swimbaits.

Zebco calls its new ATAC (Advanced Tactile Grip) “the most innovative rod grip in our 60-year history.” That’s because ATAC provides the lowest possible profile for palming the reel and a hook set pad that’s super cushioned to allow direct touch points to the rod blank. This rod is often paired with the Zebco 33 reel.

The Fenwick HMG features Carbon Bond blanks spiraled from tip to butt with carbon thread creating strength and precise action. It comes in versions for casting and spinning reels.

The Pfluerger Trion combo set comes with a 7-foot medium action rod made of Im-6 Graphite. The spinning reel has a retrieve the can be converted to be left handed or right handed.

Mitchell’s updated 300 combo set has a rod that is made of 24 Ton graphite, and the reel has an innovative Bail Halo design. It comes in cork or EVA handle, and in two different colors.

The Ugly Stik GX2 is infused with enhancements that go beyond cosmetics. Featuring Ugly Tech⢠Construction and a new blank through reel seat design. the Ugly Stik GX2 combines graphite and fiberglass to create a strong yet sensitive rod with better balance. When developing the new Ugly Stik GX2, Shakespeare took angler comments very seriously. As a result of this consumer research, Ugly Tuff⢠Guides were created. The newly designed one-piece, stamped stainless steel guides provide maximum durability and no insert pop-outs. Featuring enhanced cosmetics, the Ugly Stik GX2 showcases a sleek, matte black finish highlighted by red and silver accents giving the rod a more modern look. The rod also features the Ugly Stik logo etched into the EVA grip to give it a look all its own.

The new Ugly Stik GX2 is also available as a combo with a casting reel spooled with Stren line.

Some anglers prefer spincast outfits, and the new GX2 has got you covered.

The GX2 spinning rod is available as a combo.

Underspin, anyone? Regardless of how you like to cast, there’s an Ugly Stik GX2 combo for you.

Another combo just for the ladies.

The Orochi features some of Megabass’ finest technology in a more affordable stick.

These new Tatula Bass Rods feature Daiwa’s exclusive SVF (Super Volume Fiber) Graphite technology. Bias Graphic fiber construction adds flexibility and strength.

The American Hero rods retails for around $69 and Lew’s donates $2 to veterans organizations for each rod sold.

“The Palmer” positions your hand and wrist to reduce angler arm fatigue.

This is Cliff Crochet’s signature series. The rod is a 6-foot, 10-inch heavy action rod, good for all-around uses. It is made with Fuji components and sells for $99.

This is a big, 7-foot, 9-inch heavy action rod that sells for $160.

The Jason Christie series has three casting rods and two spinning rods that cover any application. Each sells for $99.

The Veracity combine premium components and input from pros like Brandon Palaniuk to create a line of rods that boasts more technology than the $149 price tag might suggest.