PowerBait MaxScent line of baits release a supercharged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action, and easier hookups producing multiple fish on each bait. The Flatnose Minnow has a compressed flat nose for better hookups on a drop-shot rig. Itâs is an ideal rig to pair with the new Berkley Snap Jig. MSRP: $6.99
The PowerBait MaxScent line of baits release a supercharged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultrarealistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hookups producing multiple fish on each bait. This bait is 45 percent more effective than original PowerBait. MSRP: $6.99
Storm 360GT bodies â Six per pack, all three sizes (3.5-, 4.5- and 5.5-inch) and all 11 colors. Same toe-in boot tail design ensures incredible action at every speed, easy to rig with hook rigging channel and exit hole indicated on body. MSRP: $4.99
The Finesse Worm can be used on a shaky head, Carolina rig, drop-shot or the newly-popular Neko rig to catch highly-pressured fish. It works equally well in clear or stained water. The slender body and bulb tail respond with exaggerated action to the slightest movement of the rod tip. MSRP $2.99
Manufactured exclusively for Daiwa by Yamamoto in the United States, the Daiwa Neko Fat worm features the same proven soft plastic formula that Yamamoto is known for. They will retail for the same price as a Yamamoto Senko in a comparable size. They are available in the 10 most popular Senko colors and are available now at Daiwa dealers. The Fat version is more like a Senko with a bulkier profile that has a unique fall and appeals to big fish. The Straight is a true finesse approach, with a slim design and excellent action designed specifically for Neko-rigging, but it also works great on a shaky head, Carolina rig, drop shot or Texas rig. MSRP: $7.49
The full-bodied Mag FattyZ features a thick profile and bulbous tail that creates far more action than straight-tail worms, particularly when paired with the incredibly resilient and buoyant ElaZtech material that allows the bait to float up off the bottom at rest. Impregnated with a heavy dose of salt for texture and taste, this bulky worm is ideal for a variety of applications including pitching, shaky heading, and Carolina and Texas rigging. The Mag FattyZ is available in eight colors, and a pack of six 10X Tough worms. MSRP: $4.99
The Supa Fry is a finesse-style bait that big bass will love. The supersoft plastic and the awesome OPT colors combined with the perfect âfloatingâ action get fish to bite. It will be hard to beat on a Carolina rig, among other options. The 4 1/2-inch bait comes in 17 signature âOpen Pour Technologyâ (OPT) colors. MSRP: $5.99
There will be countless applications for the Baby Menace, including clear water fishing for both smallmouth and largemouth. It will also prove to be valuable when the fish are being stubborn. The Rage Baby Menace is 2 1/2 inches long and comes in 14 proven colors. MSRP: $6.99
Donât let the size fool you: This bad boy has moves The new âBabyâ size is perfect for bladed jigs like Strike Kingâs Pure Poison or Rage Blade. Itâs also incredible as a finesse-type offering when rigged on a jighead. How about a swim jig trailer? Perfect. Basically, if you can find a way to get it into the water, odds are that itâs going to get eaten. The Rage Tail Baby Swimmer is 2 3/4 inches long and comes in 11 fish-catching colors. MSRP: $6.99
This single cavity tube mold pours ribbed tube baits that are perfect for rigging with a tapered tube skirt jig internally, or rigging texposed on a worm hook. The ribbed body of the tube is perfect for adding and holding scent and gives the bait a slow fall, unique action, and added vibration that set it apart from other tubes. The 4-inch Tango Tube lends itself to be poured with any of Do-It’s 3 spline options, whether it be the standard spline, the squiggle 6 or the spike 15 spline, the Tango Tube can be poured to give you the action and profile you are looking for. Varying sized tube inserts also give you the ability to customize the thickness of the head for varying applications. MSRP: $69
With a soft fin that shields the top hook on both sides, the Dark Sleeper is designed for stealthy, life-like deployment as a bottom-bouncing swimbait. In addition to camouflaging the top hook design, the fins also gently deflect potential snags, allowing it to crawl through gnarly structure. Soft fin material compresses instantly for sure hook sets, collapsing out of the way to drive metal home. Available in 3/8 and 1/2 ounces and measures 3 inches. MSRP: $5.99
Terminator Walking Frog Jr. measures 2 1/2 inches, weighs 1/2 ounce and comes in 16 colors. Designed for both heavy cover and open water, the frog features life-like detail from nose to skirt. Itâs tail-weighted to increase casting distances and stability on retrieve. The weight is located behind hooks, which maximizes hook gap and puts more fish in the boat. A drain hole in the rear ensures water is eliminated on each cast. CThe lure is rigged with custom VMC double frog-gap hooks and heavy-duty welded line tie make it an industrial-strength frog. MSRP: $9.99
The Kaera Green frog features a body shape and hook position that hides the points to lessen snags. The wide hook also increases hookup ratios, and the flat surface side body pushes a lot of water to garner more attention. The water drain hole behind the body releases excess water during the cast. MSRP: $9.99
The compact design of the new Finesse FrogZ is ideal when conditions call for a smaller topwater presentation. The baitâs twin paddle feel create attention-getting, bubbling surface action on a steady retrieve, while the buoyant, 10X Tough ElaZtech construction allows them to float on top at rest, and prevents ripping or tearing, even when buzzed repeatedly through surface cover or being subjected to multiple hard topwater strikes. Belly and dorsal hook pockets allow for easy hooksets and create an extremely snag-resistant profile when rigged weedless with a wide-gap hook. Finesse FrogZ are available in six colors, and a four-pack. MSRP: $4.49
Spro is adding to the BBZ-1 Rat family wit the new BBZ-1 Rat 25. The Rat 25 has a deep thumping sound when fished, and can be fished with a steady retrieve creating a waking action, or can be retrieved to create a side-to-side walking action. The bait is 2 1/2 inches in length, weighs 5/16 ounces, and will be offered in five of Sproâs top fish-catching colors.
This new addition to the stellar line-up of hollow body topwater lures from Livetarget is the first ever “Signature Series” lure designed by Scott Martin, one of the companyâs pro staff anglers. This product has unique design features to promote skip-casting and a popping action. Available in two sizes and 10 colors, look for this at retailers soon. MSRP: $12.99
