Roy and Covercraft announce partnership

PAULS VALLEY, Okla. – Covercraft announced a partnership with Bassmaster Elite Series angler Bradley Roy. The nine-year pro from Lancaster, Ky., is currently leading the Toyota Bassmaster Angler of the Year points race.

“We are thrilled to partner with a true professional like Bradley Roy,” said Covercraft Director of Marketing Jeff Jegelewicz. “Not only is he passionate about the outdoors, he’s dedicated to giving back to the community through his various charitable events and programs. This speaks volumes about his character, and we feel he will represent the Covercraft brand exceptionally well.”

Roy was first introduced to Covercraft through his camouflage sponsor Prym1. Covercraft licensed their patterns and last year sent Roy two sets of fully-custom seat covers for his tow vehicle and hunting truck. “I loved the seat covers and was really pleased with both the ease of installation and how well they fit and protected my seats. Once they were installed I wished they had been on there years ago,” said Roy. 

“Everyone is talking about how much rain we’ve had this year and every time I hear that I’m thankful to have those seat covers on my truck,” Roy laughed. “I jump in the truck soaking wet without a second thought!”

In addition to competing on the most-prestigious bass fishing trail in the world, Roy is also known for giving back. He’s hosted the annual Bradley Roy High School Open in the commonwealth of Kentucky for four years. Aspiring anglers from his home state compete each year for two spots in the Bassmaster High School National Championship. 

Through a partnership with Louisville-based USA Cares, Roy has hosted four benefit tournaments to assist the organization with its efforts to provide financial and advocacy assistance to post-9/11 active duty U.S. military service personnel, veterans and their families. Two more tournaments are scheduled for 2018. 

Covercraft will immediately become involved with both of those initiatives and join Roy’s current sponsors helping him give back to his community.

Roy is also a dedicated hunter and guides in the fall for Whitetail Heaven Outfitters based in Nicholasville, Ky. “As helpful as the seat covers are for fishing they’re every bit or more useful for hunters. Whether it’s getting dirty hunting deer or chasing turkeys hunting season can do a number on our trucks. Floor mats and seat covers from Covercraft really come in handy then,” said Roy. 

Covercraft offers an extensive line of functional and stylish vehicle accessories for trucks, cars, SUV, etc. “I’ve had fun surfing around the Covercraft website picking out more products to outfit my vehicles,” said Roy. “It’s almost (not quite) as fun as shopping for fishing tackle online. I’ve got floor mats, sunscreens, dash covers, gear webs, hood protectors, and more either now on my truck or at the house waiting to be installed.”