Picasso Lures announces signing of Hank Cherry

Indiana, Penn. – Picasso Lures, the innovative manufacturer of fishing tackle, announces the addition of North Carolina Bassmaster Elite Series Pro Hank Cherry to their National pro staff. 

The 44-year-old Cherry is a veteran of 155 pro level events between FLW and B.A.S.S. Competition, has amassed 25 career top 10 finishes, six career victories, nearly $700,000 in career earnings, and the title of 2013 Elite Series Rookie of the Year.

Cherry joins the staff of a company that is regarded as an innovator, and quality products are a strong reason he loves Picasso Lures. "A great deal of my fishing style is built around jig fishing, as well as bladed jigs, and I trust Picasso’s baits entirely," he said. “Their bladed jigs are the best vibrating jigs I have used, the Rhino Head is one of the best jigheads I have ever used with a worm, and the jigs are top notch; they help me catch more fish."

Being able to get involved in development personally is another reason he joined the team. "Picasso has always had a reputation for listening to their pros and building products specifically to their needs and desires," he said. "I'm truly looking forward to being able to work with them and come up with new products that I can share with the fishing public to help us all catch more fish."

Picasso Lures liked Cherry's reputation as well as his ability as an angler. "Hank is an outstanding angler that conducts himself in a professional manner both on and off the water, we've always liked that about him," said Dan Vesuvio, President of Sales and Marketing. "While he will be promoting much of the Picasso product line, he will have another significant role within our company; product development."

For much of his career, Cherry has been known as someone with a strong penchant for jig fishing, and Picasso plans on utilizing his knowledge in that area. "The industry knows Hank's prowess with all kinds of jigs, be it bladed jigs; such as our Shock Blade and Tungsten Knockers, or flipping and skipping jigs under docks to those hard to reach areas that few other anglers can’t get to; he will have input into our products in those areas.

"We look forward to having Hank's input on developing jigs as well as other future Picasso products, and are thrilled to present him as a part of our team."