Lowrance announces LiveSight will be available in May
Tulsa, Okla. – Lowrance, a world-leading brand in fishing electronics since 1957, announced today that its Lowrance LiveSight™ Sonar transducer will be available for consumer purchase in May 2019. Immediately...
Simrad introduces Cruise chartplotter
Egersund, Norway – Simrad Yachting – a leader in the design and manufacture of world-class marine navigation, autopilot, radar, communications and fishfinding systems – announced today Simrad® Cruise, the most intuitive chartplotter on...
Gear Review: VMC Tokyo Rig
What is it? VMC Tokyo Rig What sets it apart? Combine the brute force technique of punching with the precision of dropshotting and you have the Tokyo Rig’s inspiration —...
Gear Review: AFTCO Hydronaut
What is it? AFTCO Hydronaught What sets it apart? Combining toughness, durability and comfort, the Hydronaut Jacket and Bibs were designed to handle the really wet, nasty stuff that tests...
Gear Review: Daiwa Ryoga
What is it? Daiwa Ryoga What sets it apart? Daiwa’s kickin’ it old school with this classic round reel, but they’ve super-charged the throwback profile with modern design technology for...
Darrell Lowrance passed away
The fishing industry lost a giant of innovation whose ingenuity continues to help countless anglers and whose company was the first, more than 50 years ago, to sponsor the Bass...
Gear Review: Z-Man Terminal Tackle
What is it? Z-Man Terminal Tackle What sets it apart? Not only does Z-Man make a diverse line of ultra-durable plastic baits, but also the terminal tackle for several popular...
Gear Review: Raymarine Element
What is it? Raymarine Element What sets it apart? Not everyone’s needs and/or budget justify the pricy, feature-heavy multi-function display units, but everyone can benefit from a sonar/GPS machine with...
St. Croix introduces two new RIP-N-CHATTER rods
Building on extensive customer feedback, St. Croix is proud to introduce two rods designed specifically for fishing crankbaits, rattlebaits and Chatterbaits—techniques seeming to get more play day after day for...
