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Lew’s new Custom Lite Rods

Lew’s Custom Lite Rods have HM85 graphite blanks for sensitivity and stainless steel guides with titanium oxide inserts for durability, with spinning rods featuring a new Comfort Plus ergonomic reel seat designed in partnership with Zona and casting rods featuring a Full Contact reel seat for direct blank contact while fishing. The new Custom Lite rods have split grip handles with Lew’s exclusive Winn® Dri-Tac Ultra ProWeave™ Grips for all day comfort and control. The lineup includes 20 casting models and eight spinning models, including two BFS style casting actions designed for fishing light line and lightweight baits, such as small swimbaits, jerkbaits, ned rigs, and shaky heads on casting tackle. Learn more.


  • NEW Custom Lite Rod design focusing on extremely lightweight components
  • Pairs perfectly with Custom Lite Spinning Reel, Custom Lite Baitcast Reel, and NEW Custom Lite SS Baitcast Reel
  • Versatile action offering in casting and spinning models, including several casting models focused on lighter finesse-style fishing (BFS) including shakeyheads, ned rigs, neko rigs, damiki rigs, small swimbaits and jerkbaits
  • Highly sensitive & lightweight HM85 graphite blank
  • Winn® Dri-Tac ProWeave split grip handle with EVA butt & foregrip
  • NEW exclusive Comfort Plus ergonomic reel seat on spinning models, Full Contact reel seat on casting models
  • Stainless steel guides with titanium oxide inserts