Ettrick, Wisconsin – Lure Lock is excited to announce that it has entered into a multi-year partnership with legendary fishing icon and TV personality, Bill Dance. Bill Dance has grown his brand into a multi-media empire, stemming from his success during the early days of the Bassmaster Tournament Trail and into two television shows, Bill Dance Outdoors and Bill Dance Saltwater Outdoors.
“Without a doubt the partnership with Bill is a big for Lure Lock, Bill and his iconic and unique position in fishing industry is something that easily fits alongside the Lure Lock brand,” stated Jessica Kriesel, Lure Lock Marketing Coordinator. “From his recognizable Tennessee hat, to the catchy intro song on his TV shows, Bill introduced many people to fishing and sticks in their minds today, just like fishing tackle sticks in our Lure Lock cases.”
Bill was on hand and in the Lure Lock booth at the recent Bassmaster Classic Expo to greet fans and demonstrate the holding power of the proprietary gel in the Lure Lock cases.
“I can’t even begin to count how many tackle boxes and storage cases I’ve used…and destroyed over the years of fishing tournaments and filming TV shows,” laughed Bill. “It takes a lot for me to lift up my sunglasses and take a closer look at things in the fishing industry these days and when I first saw the Lure Lock cases, I almost even took off my Tennessee hat….almost! These cases will make traveling around filming our TV shows so much easier, as I know my tackle will arrive securely in place, undamaged and ready to go.”
Lure Lock boxes come in three sizes LL1, LL2 and LL3 and are available in Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Tackle Warehouse and key independent sporting goods dealers at $15.99, $17.99 and $19.99. Lure Lock gel kits (for retro-fitting other boxes) range from $6.99 to $9.99, depending upon size.