Lowrance launches revolutionary new ActiveTarget Live Sonar

TULSA, Okla. – Lowrance, a world-leading brand in fishing electronics since 1957, announced today the launch of its new, high-resolution ActiveTarget Live Sonar system, revealing live-action views of fish moving in and around structure as they respond to lure presentations. This new technology delivers top-of-the-line live sonar functionality to the high-resolution HDS LIVE Ultimate Fishing System, as well as HDS Carbon and Lowrance’s recently introduced Elite FS displays – providing ActiveTarget Live Sonar connectivity with a wider range of displays and pricing options.

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail. With this immediate feedback, anglers can adjust the presentation to trigger a strike, and also know if more than one predator fish is active in the area.

Offering three viewing options, ActiveTarget can be set to ForwardDown or Scout mode. Forward and Down views allow anglers to track fish in front of or below the live sonar transducer, and Scout mode delivers an ultra-wide, overhead view of structure and fish activity in front of the transducer – perfect for finding bait balls and big schools of fish.