Like a lot of us, Brandon Lester is fishing obsessed. So, if you’re trying to track him down between Bassmaster Elite Series tournaments, there’s a pretty good bet you can find him on a local reservoir near his Fayetteville, Tenn., home. Heck, even on a family beach vacation, he still fishes every day.
But if you want to save yourself some trouble locating the Team Toyota pro, just call his sweetheart Kim. She’ll know exactly where he is. “Oh my gosh, it’s 95 degrees here, and no surprise, he’s out in our shop building jig skirts,” she told me during a recent phone call.
Sure enough, on one of 2020’s hottest Friday afternoons, there sat a barefooted and slightly sweaty Lester with a color palette of silicone strands on his lap tinkering to create something summertime schools of heavily pressured largemouth hadn’t seen yet.
“There is no doubt in my mind that playing with custom skirt colors makes a huge difference in getting pressured fish to bite. They have seen all the common colors by mid to late summer,” insists Lester.
“Most of the time, I’m really not a guy who gets too obsessed with lure color. For example, at the Bassmaster Classic back in early March, I was just throwing a plain brown jig because those fish hadn’t seen near as many baits through the winter months. But by late July, schools of fish on places like Guntersville or Kentucky Lake have seen it all, so color becomes super important,” he believes.