Heddon Coors lure

What is it?

Heddon’s Coors Lure.

What does it do?

Well, we think it’ll catch a fish, but it’s definitely good for a laugh or two. Heck, it looks more like a baitfish than a buzzbait, so why wouldn’t it catch a fish?

Why do I need it?

Because you know you want it, and you’ve got friends who would appreciate such a gift. Or, you can hang it at you desk to show you’re a proud beer drinker with a fishing problem. Perhaps the best part is that you don’t have to be 21 to enjoy it.

How do I use it?

Your call. This bait runs shallow, almost to the point of being a wakebait, so if you choose to fish it, work it around visible cover like stumps or docks. Whatever you do, don’t try to drink it; it’s hollow.

What sets it apart?

That should be glaringly obvious by now. If not, well, it’s a hard bait that looks like a tiny can of beer. Regular Coors is available for those of you who are not on a diet.

How much?

At $6.49 each, go on and get a 6-pack!

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