2021 Academy Sports + Outdoors Bassmaster Classic presented by Huk Expo

Updated Dates: June 11-13, 2021

Location: Fort Worth, Texas
Expo: Will Rogers Memorial Center

Recent Classics held in Birmingham, Ala., and Knoxville, Tenn., have drawn record-breaking crowds of more than 120,000 fans to Classic Week events, including the Bassmaster Classic Outdoors Expo. The Outdoors Expo has grown into the largest consumer fishing show in the country, with 200 exhibitors from around the world on-site selling a variety of merchandise for fishing, hunting, camping and more — an outdoor enthusiast’s dream. Exhibition space fills quickly for this in-demand show, so interested businesses are encouraged to sign up using the Request Booth Space link below. New vendors can use I Need Space form.

Booth Space will remain at $24 per square foot for 2021.

Exhibitor Toolkit

Expo Hours

Friday, June 11

  • Life/Nation/Media Preview 11 A.M. – Noon
  • General Noon – 7 P.M.

Saturday, June 12 - 10 A.M. – 6 P.M.

Sunday, June 13 - 10 A.M. – 4 P.M.


There are special rates available for hotels near the Bassmaster Classic weigh-in and Expo locations: Hotel information

Find out more at FortWorth.com

Partners are raving:

“Academy Sports + Outdoors is proud to have helped the sport of freshwater fishing grow by providing a fun experience for fans and anglers as the title sponsor of this year’s Bassmaster Classic. Through fun events at the launch, engaging activations in the expo, and a unique opportunity for young anglers to fish alongside the pros, Academy was able to connect with many of our core customers and make the 50th Bassmaster Classic memorable for everyone."
— Larry Roberts, Academy Sports + Outdoors Senior Vice President and General Merchandising Manager of Outdoor

“Skeeter was so excited to introduce the new ZXR 20 and 21 models for 2021! We had 10 boats in our booth and they all went home with dealers, so that they could get them prepped for their new owners, how exciting is that!!! The 50th Bassmaster Classic was one of the busiest Classics I have seen in a long time, all three days of the Classic our booth was busy with folks looking at our new boats. So we had a lot to be proud of at the 50th Bassmaster Classic, and we wanted to show everyone that Skeeter is always, Setting the Standard!”
— JoAnne OBryant, Marketing Manager, Skeeter Products

“We used Bassmaster to launch our new product line because we had access to tens of thousands of our target customers. Our booth was slammed each day. It made an impact for our brand.”
— Ryan Lilly, Brand Evangelist for Johnson Outdoors, Watercraft Division

"The crowd at the Outdoor Expo during the 50th Bassmaster Classic was impressive. Over 2,000 advocated to protect our rights as anglers through Let America Fish and 60+ anglers signed up to participate in Yamaha's new Power Pay contingency program. Everyone in the booth also had the opportunity to meet professional Yamaha anglers and get a look at Yamaha's full line of outboards. It was a great experience, and we look forward to the 2021 Bassmaster Classic." 
— Dale Barnes, Division Manager, Yamaha Marine Marketing

"We went into the Classic Expo with a sales goal of $150,000 and we blew that number out of the water — doing more than double that. It was, by far, the biggest off-site sales event we have had in our 40-year history."
— John Norris, Fishing Department Manager, Mark's Outdoors

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