



Howell’s primary bait for dying shad scenarios with its slow sinking rate. Dives up to 10 feet at the rate of 1 foot every three seconds. Weight transfer system enables essential long casts for covering vast strike zones with schools of shad. EBS Technology with dying shad sound draws in lethargic bass from afar.


For shallower bass this midrange ultra-slow sinker covers 4- to 6-foot strike zones. Internal weight transfer system doubles casting distance of traditional jerkbaits, while EBS Technology with dying baitfish sound gives lethargic bass time to react to the bait. Howell favors using it with forward-facing sonar to find suspended bait and bass. The bait’s profile allows it to vividly show up on screens. Howell favors this model for warmer water conditions when bass are shallower.

Howell favors this slow sinking, deeper diver in midwinter for bait and bass suspended up to 15 feet. Get longer casts with the internal weight transfer system and benefits of EBS Technology for attracting bass from afar with its dying baitfish sound. A key benefit is a deep-diving, slow-sinking lure with jerkbait benefits in ultra-deep water.


You get a sinking lipless bait that can be fished like a jerkbait at any depth of the water column, with the action of a fluttering (or dying) shad. EBS Technology doubles its strike appealing range.


Big bass favor big meals, regardless of the season. That’s why Howell always has this 3/4-ounce jig with heavy-duty 6/0 hook rigged and ready for action in winter. He pairs it with a Big Bite Baits 4-inch Cane Thumper. In fact, Howell had the heavier jig added to his signature lineup specifically for winter conditions.


Another outlier in the jerkbait-dominated tacklebox is this crankbait designed to run at depths of 8 to 10 feet. A compact body produces a fine-tuned wide wobble for displacing water, while you get fleeing, distressed crawfish sounds from EBS Technology.

