BIRMINGHAM, Ala. — Whataburger, known for big flavors and fresh ingredients served up just like you like it, has signed on as the tournament title sponsor for the Bassmaster Elite Series at Pickwick Lake.
The 2022 Whataburger Bassmaster Elite at Pickwick Lake — the second Elite event scheduled in Tennessee during the 2022 season — will be held June 2-5 in Counce.
“We enjoy being involved in local events within Whataburger’s communities and are pleased to continue supporting the friendly competition at this year’s Bassmaster Elite,” said Jeff Altman, Whataburger’s Director of Sponsorships, Marketing & Innovation. “We selected Pickwick Lake for its great location near our restaurants in Northern Alabama, plus our recent expansion into Nashville and upcoming opening in Memphis.”
Pickwick offers vast opportunities for anglers, with a good mix of offshore fishing and shallow structure and solid populations of largemouth and smallmouth bass. Beautiful scenery paired with a chance to catch a trophy trifecta — smallmouth, largemouth and spotted bass of above-average size — are why the fishery was ranked one of Bassmaster Magazine’s Top 10 Best Bass Lakes for 2021.
This is the second time the Texas-based chain has sponsored a B.A.S.S. event. In 2021, Whataburger sponsored the Bassmaster Elite at Neely Henry Lake. Alabama pro Wes Logan charged from eighth place to claim the Day 3 lead at the event and held on to win his first Elite Series title.
Live coverage of all four days of the Whataburger Bassmaster Elite at Pickwick Lake, Tennessee starts Thursday, June 2 on Bassmaster.com and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 8 a.m. ET on Saturday and Sunday.
Whataburger is also partnering with B.A.S.S. to honor fans with the “Your Best Bass” sweepstakes. Avid anglers simply upload a photo of their best or most interesting catch on social media and tag both brands in the post, with winners receiving incredible prizes from Whataburger. Full details and rules can be found at Bassmaster.com/current-sweepstakes.
