BIRMINGHAM, Ala. — B.A.S.S. officials announced today that registration will open to all B.A.S.S. Members Dec. 9 for the 2026 Bassmaster AmBASSador program, offering fans the opportunity to take part in the action at the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour and the 2026 Progressive Bassmaster Elite Series tournaments.
The AmBASSador program gives passionate fans the chance to join the world’s top professional anglers on the water, providing an unparalleled behind-the-scenes look at competition days and preparation at the sport’s highest level.
AmBASSadors have the option of signing up for one Elite event or multiple throughout the season. The $99 Elite AmBASSador program fee and $500 Classic AmBASSador program fee awards participants an AFTCO shirt, an AFTCO hat, an AFTCO gift card, a B.A.S.S. hat, and, most importantly, a front-row seat to the world’s best anglers in action. Elite Series AmBASSadors are guaranteed spots for Days 1 and 2 of competition. On Day 3, participation is limited to 30 AmBASSadors based on their registration timestamp and 10 Super AmBASSadors selected for blogging excellence. There are no AmBASSadors on the final day of competition. Classic AmBASSadors will have the opportunity to go out on Friday and Saturday of competition, with the option to participate on the practice day, Wednesday, March 11, 2026. On-site registration will be held Thursday, March 12, 2026.
“The AmBASSador program truly bridges the gap between fans and professional anglers,” said Bassmaster Elite Series Tournament Director Lisa Talmadge. “It allows people to see firsthand the dedication, skill and preparation that go into competing on the Bassmaster Elite Series. Every AmBASSador becomes part of the experience, and that’s something unique to B.A.S.S.”
“Having been an AmBASSador for 12 years, I’ve seen it all and I’ve ridden with them all,” said Super AmBASSador Gary Lee Robin. “Last year, I marshaled with Trey McKinney, Cooper Gallant and Kyoya Fujita to name a few, and let me tell you, these kids can catch ’em! Not only will you get to see the techniques and strategies they use from the inside of the boat, you will also get to know what great, positive people they truly are. Why would anyone walk into a tackle store, spend $200 for lures and bad info when you can spend $99 and ride with the best for two days? You’ll make a memory to keep for a lifetime.”
For more information on becoming an AmBASSador, including registration information and detailed guidelines, visit Bassmaster.com/Elite and look under Resources.
