BIRMINGHAM, Ala. — B.A.S.S. announced today that Daiwa, a worldwide leader in fishing gear, has signed a three-year renewal as supporting sponsor. As part of the agreement, Daiwa will be featured on-site at Progressive Bassmaster Elite Series events showcasing and selling products to fishing enthusiasts across the country.
“Daiwa is pleased to renew our sponsorship with B.A.S.S. for another three years. We see tremendous potential for growth in the fishing industry, as well as exciting opportunities to elevate the Daiwa brand,” said Marc Mills, Senior Marketing Manager for Daiwa Corporation.
“Our activations at B.A.S.S. events have proven to be invaluable, providing us with direct engagement opportunities with our customers. B.A.S.S. continues to offer the premier platform for expanding our reach and growing our popularity within the angling community.
“We look forward to continuing our strong partnership with B.A.S.S. in the years ahead.”
Daiwa’s first spinning reel rolled off the assembly line in 1955, and they have grown into one of the largest and most influential tackle companies in the world. Today they continue the tradition, creating and delivering to anglers the most advanced and dynamic fishing gear the world has to offer.
“We are proud to extend our partnership with Daiwa as a supporting sponsor,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “Daiwa’s reputation among anglers, from top-level pros to beginning enthusiasts, is well-respected. This relationship between Daiwa and B.A.S.S. has proven to be mutually beneficial, and we look forward to working together for years to come.”
About Daiwa Corporation
Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, Calif., Daiwa Corporation sells tackle throughout the United States and Canada. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us.
