Introducing fans of B.A.S.S. for 2018

“Faithful friends…”

Dateline: Christmas Eve 2017

“The deepest craving of human nature is the need to be appreciated.”
– William James

If you read this on Christmas Eve, I want you to know this, I am sitting downstairs in my recliner, I’m all alone, the house is quiet and dark everywhere except in front on me as I am lit by the lights of our Christmas tree.

Every Christmas Eve after everyone goes to bed I just sit and look at the tree, earphones in playing Christmas music, a Christmas cookie or three next to me on the end table.

Just me, it is my favorite night of the year, I’ve told Barb that if I pass before she does it will be the night I whisper “I Love You” in her ear, will be the night I kiss the cheeks of both kids no matter where they are, and will be the night that someday will bring peace to this planet.

If you read this on Christmas Eve, I want you to know this, I wish you the gift of happiness, I wish you the gift of love be it you for others and others for you, I wish you good health, I wish you patience, I wish you benevolence, and above all I wish that some Christmas morning the gift we all open around the world is simply, the kind in man.

That’s my wish for you.

Now, on with the show.

“…who are dear to us…”

 “You cannot do a kindness too soon because you never know how soon it will be too late.”
– Ralph Waldo Emerson

Never forget the man with the wrench who built the stage, the woman who set up the camera, the people who drive the trucks with all the stuff for the show inside.

Never forget the fans in the seats, the fans who dial us up online, the fans who stop to talk to us at the events, at gas stations, in supermarkets. 

Never forget just whose backs we stand on.

And those backs are yours.

You the fan of B.A.S.S.

You the employees of B.A.S.S. who I know for a fact to also be fans.

You the folks who bring us to different towns.

You the folks who build the baits, the rods and reels, the boats and motors that we use.

We know you are fans, and in our upcoming 50th anniversary celebration of the founding of B.A.S.S., next year we’re going to give back, and I’m going to be able to do a bunch of the giving.

The year 2018 will be the year of the fan. 

I want to meet you and tell your story. We will find 50 of you, I’ll will sit and talk with you, take a picture or two, and put your story up on

And we’ll be doing this all over the place, at events both with those in front of the stage and those behind it. We’ll find you in booths at the gigs, and in the cubicles and offices of B.A.S.S., in the industries that make all the various stuff we use, even back out there were the service crews hang out.

We’ll find you.

And I’m loving this.

“…gather near to us once more…”

“Silent gratitude isn’t very much to anyone.”
– Gertrude Stein