Latest Industry News

Daiwa: Playing in the big leagues

Cypress, CA – In the inaugural issue of Bassmaster, bass fishing frontiersman Ray Scott wrote: “It is my plan that we lift bass fishing up to public par with golf,...

Rather Outdoors adds industry veteran to the team

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King,...

Plot your paradise with new Garmin Navionics+ marine cartography

OLATHE, Kan./Jan. 19, 2022/Business Wire – Garmin® International, Inc., a unit of Garmin Ltd.  (NYSE: GRMN), the world’s largest1 and most innovative marine electronics manufacturer, today announced Garmin Navionics+™ and...

Why I came home

Before I get into the details of all of this I want to say that our decision wasn’t easy. It was the toughest career decision I’ve ever made. I have...

Gear up with Blackfish in 2021

Gear up with Blackfish in 2021!

Chris Jones introduces the BOOYAH Mobster Swim Jig

St. Croix: New Victory Series revealed

PARK FALLS, Wisc. – Bass anglers experience diverse victories, some of which are shared by all. One such collective win is the injection of millions of new and reactivated anglers into...

John Crews on the Adrenaline Rain Suit

Striker Pro and Elite Series Veteran John Crews has relied on the Adrenaline Rain Suit to stay dry while fishing tournaments across the country for the past few seasons. Learn...

Z-Man Fishing: A Seth Feider Trifecta

Hank Cherry shows off Berkley Stunna

Meticulously crafted to the exact specifications of Berkley pro and 2-time Bassmaster Classic champion Hank Cherry, the all NEW Berkley Stunna 112 comes in a standard and +1 version that...