Latest Industry News

YETI Hot Seat – Brotherly Love on the St. Johns River

The YETI Hot Seat at St. Johns River showed us what family is all about as Cory Johnston finally leveled the blue trophy score with his brother Chris in one...

YETI Host Seat – Lake Murray Showcases Eye-popping Numbers

In this YETI Hot Seat Patrick Walters shows us how its done in his native South Carolina by catching weights not even he thought possible before the 4-day beatdown on...

B.A.S.S. recognized at South Carolina’s Tourism Week

Just a few short weeks after a successful Bassmaster Elite Series event at Lake Murray, B.A.S.S. officials made their way back to the beautiful state of South Carolina to celebrate...

Unlock the Lake: Chasing herring eaters at Lake Murray

Blueback herring were on the menu at Lake Murray for the fifth stop of the Elite Series season. In the Humminbird Unlock the Lake, visit with a few of the...

Hank Cherry on the Livingston Vapor crankbait

Elite Series pro Hank Cherry explains the specifications on the Livingston Lure’s Vapor crankbait. (2016)

30th Annual Skeeter Owners’ Tournament Set for June 6-9 on Lake Fork

KILGORE, Texas, May 8, 2024 – Skeeter Boats and Yamaha will host the 30th annual Skeeter Owners Bass Tournament on Lake Fork, Texas, at Lake Fork Marina and Hotel in...

BaitFuel Hardbait Stick: The Secret Behind Justin Hamner’s Bassmaster Classic Victory

OCEAN SPRINGS, MS — American Baitworks is proud to announce the launch of the BaitFuel Freshwater Hardbait Stick, an innovative addition to our lineup of fish attractant products and the...

Cory Johnston on a roll early on Day 2

St. Johns River: Angler expectations

We’re diving into the action with the Elite anglers to uncover their Day 1 expectations for the 2024 MAXAM Tire Bassmaster Elite on the St. Johns River. Don’t miss out!

Humminbird MEGA 360 is King at Harris Chain for Rookie Champion John Garrett

LEESBURG, Florida (April 17, 2024) – After four days of competition at the 2024 Bassmaster Elite at the Harris Chain of Lakes, Humminbird® and Minn Kota® ambassador John Garrett put himself in position to win...