Robert Gee joins G. Loomis pro-staff on Elite Series level
January 26, 2026 — Woodland, Washington — G. Loomis is proud to welcome Elite Series Pro Robert Gee to its North America Fishing Pro-Staff. Gee has been loyal to G....
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Tucker Smith joins Shimano pro-staff on Elite Series level
January 26, 2026 – Charleston, SC – Shimano North America Fishing is thrilled to announce the addition of Elite Series Pro Tucker Smith of Birmingham, Alabama, to its Pro-Staff. Smith...
Nominations now open for 2026 C.A.S.T. for Kids B.A.S.S. Humanitarian Award
BIRMINGHAM, Ala. — B.A.S.S. and the C.A.S.T. for Kids Foundation are now accepting nominations for the annual C.A.S.T. for Kids B.A.S.S. Humanitarian Award, recognizing the meaningful work being done by...
Great Lakes Finesse welcomes Bassmaster Elite Series Pro Cooper Gallant
Fort Smith, AR (January 2, 2025) – Great Lakes Finesse is proud to announce the addition of Bassmaster Elite Series pro Cooper Gallant to its team. Recognized as one of...
AFTCO and the Shedd family’s 10% Pledge: 20 years of conservation impact
The 10% Pledge sits at the core of AFTCO. It’s a pledge made by our family, but one that starts and ends with the passionate anglers who purchase AFTCO and make it...
Fishing historian Dan Basore honored with ‘Meritorious Service Award’
SPRINGFIELD, Missouri – For Immediate Release – 1/13/2026 – When it comes to knowledge about the historical timeline of fishing lures and tackle, Dan Basore is in a class by himself....
Mercury Marine, Lowrance expand sponsorship roles with B.A.S.S.
BIRMINGHAM, Ala. — B.A.S.S. today announced an expanded multiyear partnership with Mercury Marine and Lowrance, two of the most respected brands in the marine industry. As part of the agreement, Mercury Marine will...
Shimano North America Fishing, Inc., a division of Shimano North America Holding, Inc. Announces a Leadership Change
President Dave Pfeiffer Steps Down After Nearly Four Decades of Service.
Bass Fishing Hall of Fame opens nomination season for the induction class of 2026
SPRINGFIELD, Mo.— For Immediate Release — November 17, 2025 — Fresh off an induction ceremony that celebrated three influential members of the bass fishing community, the Board of Directors of the Bass...
