McClelland is throwing a small swim bait rigged to a 1/4-ounce underspin jig. He's counting it down to the strike zone. Depending on time of day that count is 8, 12 or more.
He can see the fish on his Garmin Panoptix. The presentation involves seeing the fish, making long casts, and counting the lure down to the proper depth. Once getting it there he brings it back with a slow retrieve.
The presentation must be precise to keep the lure inside the strike zone. McClelland's Day 1 co-angler has rejoined him today. He's excited to be back in his boat, since he knows the nuances of the presentation.
It's not easy. But obviously it's effective.