"It's smelly jelly"

Our rookie, Bryan New has been doing very good this morning on the last day of the St. John’s tournament.  He is actually in the lead at the moment.  After his 5th fish, I noticed he was adding something to his Zoom zlinky stick worm. After I asked him about he reluctantly told me, “it’s Smelly Jelly.” I said, “Smelly Jelly”; and New said, “Yep, Smelly Jelly.” Apparently it’s sticky scent that covers up your scent and adds a little something extra.  It obviously works!