Each year, the American Sportfishing Association (ASA) hosts the fishing industry's largest trade show. It’s called ICAST, and it attracts manufacturers, sales reps, buyers and dealers who have a common goal: bring new products and services to market.
This year’s event will be held at the Orange County Convention Center in Orlando, Fla., where more than 100,000 square feet of showroom space will be packed to the rafters with everything imaginable related to fishing — rods, reels, lures, electronics, apparel, sunglasses and much more.
In addition to manufacturers, reps and buyers, a large contingency of pro anglers and media types will be on hand. It’s a hectic time, as attendance is usually strong and the time short. Every aisle will be busy with activity throughout the three-day event.
For all the regulars who attend, ICAST is not only a great place to catch up with old friends and industry contacts, it's the place to see what's new. And with that in mind, here’s a sneak peek at the products I think will make a big splash.
Stop, stop, don’t stop
Last year, Rapala introduced the RipStop minnow — a diminutive jerkbait designed to deliver a unique swimbait swagger on the retrieve, then stop on a dime when paused. Because the concept developed such a quick following, the world’s largest lure manufacturer decided to offer it in a 4 3/4-inch, three-hook size.