Media play


Here's B.A.S.S. Times Editor Bryan Brasher capturing the moment at The King Fisher Society's mill pond.

When we’re not competing in tournaments or working sports shows, many Bassmaster Elite Series pros are busy fulfilling other obligations. That may include special, on-the-water events — some for charitable causes, others to develop relationships with media while promoting and demonstrating our sponsors’ products.

These events are usually small with a select number of anglers, corporate contacts and key media personalities. And because these junkets are usually held at quality venues during optimal times, they almost always promise good fishing. 

That was definitely the case in a recent Shimano media function held at The King Fisher Society of Laurel Hill, N.C. The fishing was outstanding, which gave us the opportunity to showcase Shimano’s newest products before a variety of key media people. 

And, man, was I glad I got to attend.

A who’s who

Among those invited were Bryan Brasher of B.A.S.S. Times, Brian Cope of Carolina Sportsman, David DiBenedetto with Garden & Gun, Ken Duke with Fishing Tackle Retailer and Jason Sealock of — all seasoned pros representing various platforms in print and electronic media. Other Shimano pros in attendance included Keith Combs, James Elam and aspiring up and comer Lawson Tilghman.

The event was spearheaded by Shimano marketers, Kurt Mazurek and John Mazurkiewicz. Making the presentation was Trey Epich, Shimano’s head of product development for fishing in the United States. Epich explained how new advancements in technology and improved production capability enables Shimano to offer its customers a line of rods and reels with advanced features at very affordable prices — features that were only available in their top-end products previously.