The first jerkbait

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An early boxed version of the Original Floater Minnow.

When Lauri Rapala carved his first lure, it’s certain he had no idea of the impact it would have on the rest of the angling world. He was simply trying to create an effective way to catch more fish to feed his growing family.

In 1936, living on the shores of Lake Paijanne in southern Finland, Rapala survived through sustenance fishing and farming. Poor and barely educated, he couldn’t have known or even considered how effective his lures might be on species of fish outside his native country.