The first crankbait

Imagine where the careers of Kevin VanDam, David Fritts or Brandon Palaniuk might be if crankbaits didn’t exist? Clearly, all three would have won fewer titles and a whole lot less money.

Think about it. They would have had nothing to probe the depths with other than perhaps a spoon, football jig or some heavily weighted soft-plastic lure. How limiting and frustrating would that have been?

I don’t know about the other two, but Fritts would have likely gone out of his mind.

Fortunately for David and the rest of us, crankbaits do exist and are available in a multitude of sizes, shapes and colors. But where did they get their start?

Before we get into that, let’s come to terms on what we mean by “crankbait.”

A Defining Moment

A crankbait is any lure designed to dive and remain below the surface during the retrieve. And though there are a variety of ways in which that can be achieved — for the sake of simplification — we’ll narrow it to those lures that employ a diving lip.

Like other true innovations in lure making, the crankbait was born of necessity. Anglers of the period needed a lure that would not only dive, but swim somewhat like a baitfish during the retrieve. And they wanted it to reach a reasonable depth.

It wasn’t until 1915 or so that the first lure to utilize a diving lip appeared.

Three avid anglers — Henry Dills, George Schulthess and Carl Heinzerling — joined together to form the Creek Chub Bait Company (CCBCO) of Garrett, Ind. The three would develop some of the most innovative fishing technology of their time. 

Although the company would eventually be remembered more for producing the lure George Perry used to capture the world record bass, Creek Chub also introduced the first crankbait — naming it the “Wiggler.”