Boujee + bassin gear guide

From forward-facing to fashion-forward… boujee baits and boujee bass are trending.

Let’s be honest, there’s nothing better than waking up and enjoying the good Lord’s creation. I’m a sucker for a sunrise and a sunset, and I’m always ready to fish from day to dark. I’ve also always loved getting ready for the day, because sometimes what you wear and what you throw can both bring confidence. To me, “boujee” doesn’t have to mean spending a million dollars. It can be the little extras, a bait that looks different, a color nobody else is throwing, pink braid, a modified version of a classic lure, or even an outfit most anglers overlook. From forward-facing to fashion-forward, boujee baits and boujee bassin are trending.
Boujee Marlin Boujee Bib
Women’s fishing romper with a relaxed fit and cinched waist, built with stain- and blood-resistant fabric and waterproof pockets to keep essentials protected while you stay clean, dry and camera-ready.
6th Sense Small Bait Bag 
A compact soft-sided tackle organizer designed to hold 10–15 packs of soft plastics, with a label slot for quick ID and an easy-to-stow 9″ x 5.5″ x 5.5″ build.
Trika 6X Carbon Weave Fishing Rods 
A premium rod lineup built around 100% carbon weave blanks, reel seats, and grips, paired with Fuji Alconite guides, with a major emphasis on sensitivity + lightweight balance.
Jumbo Smallmouth Bass Hair Claw Clip 
A statement piece for anglers who want to bring fish vibes off the water, too. Handcrafted from cellulose acetate (a durable, eco-friendlier material made from cotton, wood, and pulp), this realistic bass clip is designed to hold hair tightly and stay put, with a jumbo 4.7-inch size that’s built for strong grip and all-day wear.
Women’s Elevate Lightweight Hoodie 
A featherweight sun layer built for long, hot days outdoors when you still want coverage without feeling weighed down. It keeps the durability and fast-dry performance of Free Fly’s Elevate fabric, plus adds drirelease® tech, HeiQ® Fresh odor control, high breathability, and UPF 25+ protection, making it an easy pick for fishing, workouts, and any high-heat adventure.
Women’s Ambient Jacket 
A premium active-insulation layer built for cold, changing conditions when you’re bouncing between sitting still and staying on the move. It uses low-bulk PrimaLoft® Evolve insulation to deliver reliable warmth without overheating, while still breathing well, managing moisture, and drying fast if it gets wet.
The Stonefly Sunshirt 
A lightweight, quick-dry layer made for long days in the sun. Built with anti-microbial bamboo rayon, UPF 30 protection, and full-coverage features like a hood and thumbholes, it’s designed to keep you comfortable on the water, plus it includes a side gear pocket for the essentials.
OluKai Makiki 
A all-terrain women’s athletic shoe built for everything from travel days to trail walks and everyday wear. It features a lightweight, breathable upper with responsive cushioning for all-day comfort, plus a Wet Grip Rubber outsole with directional tread to keep you steady on slick surfaces. Fit note: it runs slightly small, so sizing up is recommended.
Women’s PFG Dry Tortugas™ Boot 
A go-to deck boot built for anglers who need all-day comfort and serious grip in wet conditions. With Omni-MAX™ cushioning, a TechLite+™ midsole for lightweight support and energy return, and an Omni-Grip™ non-marking outsole with razor siping, it’s designed to keep you sure-footed from the dock to the boat deck and everywhere in between.
Queen of Sparkles grey fishing lure vest sweatshirt 
A Boutique sparkle sweatshirt styled like a fishing lure vest; hand wash cold and hang dry.
Halfdays x Parks Project Alessandra Pant 
A limited-edition insulated pant that combines a clean, effortless women’s fit with a standout Rocky Mountain print inspired by Colorado’s national parks. Built as Halfdays’ core, classic ski pant, it’s a sharp option when you want reliable cold-weather coverage with a little extra personality.
Brazalo Strutter 2.0 Bladed Jig 
A direct-connect vibration jig built for a harder hunting action, featuring a wire-tied skirt and premium components for consistent performance around cover.
Shimano Poison Ultima 
A flagship JDM-level bass rod built for anglers who want maximum strength, sensitivity, and casting performance in one premium package. It features Shimano’s Spiral X Core and Hi-Power X blank technologies for lightweight power and twist resistance, plus Shimano X-Guides for smooth, trouble-free casts. Casting models use a Full Carbon Monocoque grip for extreme sensitivity, while spinning models feature a lightweight Carbon Shell Grip designed to transmit the smallest underwater vibrations straight to your hand.
W’s Airflow Windshell Jogger 
A lightweight, durable active pant designed for long days outside, whether you’re wading, scouting, or making a long walk to your next spot. Built with tons of stretch, a comfort waistband with drawstring, and a zippered security pocket, it’s also quick-drying, UPF 40+, and water- and wind-resistant for changing conditions on the water.
Local Girl Leggings 
These are built for everyday comfort with the durability to keep up on the water, at the gym, or running errands. Made from a soft, stretchy 75% nylon / 25% spandex blend, they’re designed to move with you and feature a side pocket that’s perfect for keeping your phone or essentials secure while you’re on the go.
Women’s Bamboo Lightweight Fleece Cropped Hoodie 
The cozy layer you throw on for cool mornings, boat rides, and laid-back weekends. Made with insanely soft bamboo-based fabric and a brushed fleece interior, it delivers lightweight warmth with built-in 4-way stretch and a sporty semi-cropped fit that pairs perfectly with leggings or high-waisted jeans.
6th Sense Flush 7.5 Heavy 
A big-profile soft jerkbait built for a stable, level fall and long casts when you’re targeting quality fish. At 7.5 inches (5 per pack), it’s made with a weighted keel-style belly that helps it fall balanced without adding extra weight, which is clutch because a lot of bites happen on the drop. With detailed fins and a forked tail designed to quiver and stay stable, it pairs perfectly with a STOUT Wide-Gap 6/0 or 7/0 hook for a clean, confident presentation.
Core Tackle “The Hover Rig” 
This is basically a pre-rigged finesse hook + hidden-weight system built to make soft plastics glide/hover naturally instead of just nose-diving.
Lady Angler Custom Embroidered Hat 
This is a fun, girly trucker snapback made for women who love showing off their biggest catch. This lightweight, foam-style high-profile hat features custom embroidery and a snapback fit, making it an easy grab for days on the water or everyday wear.
Shake It Out High-Rise Running Short 2.5″ 
The lightweight, high-rise running short made for comfort when you’re moving fast in warm weather. With a 2.5-inch inseam and a performance-focused fit, it’s an easy pick for runs, workouts, and active days when you want minimal bulk and maximum freedom of movement.
Lew’s Accel Casting Reels 
(7.5:1) are built to deliver premium performance without the premium price tag. With an MC-1 one-piece magnetic braking system and recessed dial, it’s easy to fine-tune your casts when switching baits, while the 4+1 double-shielded stainless bearings, Rulon drag, and solid-brass Speed Gears keep it smooth and reliable. It also features a 32mm ported aluminum spool with a Knot Slot for quick braid tie-on and a 95mm handle with rubber knobs for added control.
Evergreen C-4 Leech 
A compact finesse bait built for bait-finesse tactics, Ned rigs, and other light-line applications when bass are pressured. The thin leech tail and undulating side appendages quiver with subtle rod twitches, and it’s loaded with squid scent and flavor to help draw bites and keep fish holding on longer. It’s a 3.1-inchbait that comes 8 per pack and matches a variety of bottom forage like shad, craws, and gobies.
Berkley PowerBait Chop Block Soft Glide Bait 
A soft-bodied glide bait designed to produce a fast, tight “chopping” action with quick twitches of the rod tip, while still mimicking big forage like gizzard shad and panfish. Built on Berkley’s Fusion19 harness system, it includes a razor-sharp treble plus a detachable stinger hook that releases after hookup to reduce leverage and help keep fish pinned. Available in 6″, 8″ and 10″ slow-sinking sizes, it’s also infused with PowerBait scent and finished with premium paint and a brush tail for added realism.
Core Tackle Weedless Straight Shank Wacky Shot (3pk) 
A smart way to take a wacky rig deeper without extra pieces or complicated rigging. The built-in weight gives your stick bait a faster fall and more action, while the wire weed guard lets you fish around docks, grass, and other cover with more confidence. It also features an oversized screw lock to keep your soft plastic pinned in place and a sticky-sharp Trokar hook for solid hooksets at any casting distance.
Strike King Salt Water Hybrid Hunter Shallow 
The shallow-running inshore crankbait that brings the Hybrid Hunter’s signature hunting action to saltwater predators. Built to run 1–3 feet deep, it features an L-shaped bill that deflects cleanly off rocks, grass, and heavy cover, plus extreme buoyancy that helps it float out of snags in skinny water. Finished with 4x-strong treble hooks and a loud rattle system, it’s a great option when you want a hard bait that gets attention and comes through cover better than most.
Sunline Almight pink sinking PE braid 
Sinking braid designed to reduce bow in wind/current and improve bottom-contact control for finesse fishing.
Red One Systems Miller tungsten punchin weights (1-pack) 
Compact tungsten punching weight shaped to slip through mats with a quieter, more controlled entry.
Deps Bullshooter 160 glide bait 
Premium bluegill-profile glide bait with a durable joint and slow-sinking glide action for big-bass bites.
Under Armour Fish Pro Woven Pants 
A fishing-friendly option designed to stay comfortable when the weather turns wet. They use UA Storm water-repellent technology while staying breathable, and the 4-way stretch build plus elastic waistband keeps you moving easily on the boat or bank. Finished with two open hand pockets and an 88% polyester / 12% elastane fabric blend.
Johnny Morris Bass Pro Shops Guidewear Elite Bibs for Ladies 
Built for serious weather protection when you’re fishing through cold, wind, and rain. Made with waterproof, breathable GORE-TEX® and fully seam-sealedconstruction, these bibs are designed to keep you dry while still moving comfortably, with adjustable suspenders, an elastic waist, and 24″ leg zippers for easy on-and-off over boots. They’re also packed with fish-ready storage, including three chest pockets, two cargo pockets, D-rings, and a dedicated pliers pocket, plus smart zipper access that makes restroom breaks easier without removing the bibs.
DJI Osmo Pocket 3 Portable Camera 
A pocket-sized content machine built for anglers, creators, and anyone who wants smooth footage without hauling a full camera rig. It packs a 1-inch CMOS sensor for crisp video, shoots up to 4K/120 fps, and uses 3-axis gimbal stabilization to keep clips steady on the move. With a rotating 2-inch OLED touchscreen, ActiveTrack 6.0, and three built-in mics, it’s a solid upgrade for vlogging, dock-to-deck videos, and capturing the moments that matter.
Strike King Tumbleweed Salted 
A unique finesse bait built to look alive even when the bite is tough. It features a 12-sided “dice” body paired with an air-trapped silicone skirt that adds subtle vibration and lifelike movement, making it a strong option for pressured fish. For best results, fish it on a dropshot or weightless for a natural, slow-falling presentation.
TELETIES vented hair brush – tortoise
Vented blowout brush with a quick-heat aluminum plate for even heat distribution, faster drying, and smoother styling.
ARK Wes Logan signature swim jig 
Keel head swim jig built to track straight through cover, with wire-tied skirt and compact hook for shallow targets.
Women’s Ankle Deck Boot Sport 
Brings the classic XTRATUF deck-boot grip in a sportfishing build that’s up to 30% lighter than other 6-inch boots in its class. It’s 100% waterproof with a non-marking, slip-resistant outsole, plus XTRATUF’s BioLite high-performance foam for sneaker-like comfort, cushion life, and energy return for long days on the boat. Finished with pull-on tabs and an XPRESSCOOL liner for added comfort.