James Hall
Vice President of Content | Editor-in-Chief, B.A.S.S.
James Hall serves as Vice President of Content for B.A.S.S., where he leads editorial strategy across all platforms — including B.A.S.S. Publications (Bassmaster Magazine, B.A.S.S. Times Magazine), bassmaster.com, communications and social media. A respected voice in the outdoor publishing industry, Hall holds the distinction of being the longest-tenured editor in the 57-year history of Bassmaster.
He joined B.A.S.S. in 1999 as Communications Manager and was named Editor of Bassmaster in 2003. In 2019, he was promoted to Editor-in-Chief of all B.A.S.S. publications. Under his leadership, the company’s content operations have expanded in reach and influence while remaining deeply connected to the core values of competitive and recreational bass fishing.
Hall has served on the Communications Committee for the American Sportfishing Association since 2017, helping guide industry-wide efforts to promote and protect sportfishing through effective outreach and messaging.
An avid outdoorsman, Hall spends his spare time hunting and chasing both largemouth bass and saltwater species. He is married to Rachel Dice and is a proud father to Madison and Austin, as well as stepfather to Ella.
