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Berkley Bedell’s son, Tom, transformed his father’s fly tying operation in Spirit Lake, Iowa, into what became Pure Fishing. The global brand encompassed Berkley, Abu Garcia, Fenwick, Johnson and Mitchell. Tom Bedell was one of bass fishing's most influential businessmen, with a track record for clever marketing campaigns. Team Trilene, launched in the late 1970s, signed the largest pro team at the time with the likes of Hank Parker, Jimmy Houston, Larry Nixon and other stars.