Alabama Power launches Shorelines website, app

BIRMINGHAM, Ala. — Alabama Power’s new “Shorelines” lakes website and app provide anglers new ways to learn about their lakes and conditions.

The Shorelines platform includes a smartphone app, website, mobile site, personalized email communication, social media and a blog, featuring stories and updates from our lakes. Through these channels, customers will be able to access lake levels, generation schedules and lifestyle features specific to the lake or lakes they prefer.

At, visitors will find custom web pages for each reservoir with current water levels, generation schedules, weather conditions and interactive maps. The site connects the lake community through a blog of updates, stories, photos and videos about each lake. Anglers can also sign up here for daily emails communicating lake levels, generation schedules, news and updates from their preferred lakes.

The Shorelines app is free, and it’s available for download in Apple and Android stores. Users can access lake levels, points of interest, fishing spots and blog content from their smartphone or their tablet. You can also sign up for daily alerts from the app.

Follow Shorelines on Facebook, Twitter and Instagram to find and share information about Alabama Power reservoirs.

“This is a valuable tool for the people who live on or visit our lakes,” said Matt Bowden, Alabama Power vice president of environmental affairs. “The mobile-friendly site and app provide instant access to lake information for people on the lake or those thinking about driving down for the weekend. This is a big leap forward in providing information people want in today’s on-the-go world.”

In addition to providing anglers with a new platform for information, this digital system will help Alabama Power learn more about its customers.

“We live in a time where our customers have more choices for news and entertainment, where we can no longer rely solely on traditional media to reach them,” said John Hudson, Alabama Power vice president of public relations and charitable giving. “This platform enables us to provide customers with information in a variety of ways, using new technology to reach them.”

Alabama Power manages 11 reservoirs and 14 hydroelectric dams on the Coosa, Tallapoosa and Black Warrior rivers.