For the smallmouth

Frabill Partners with Mille Lacs Smallmouth Alliance.

The Mille Lacs Smallmouth Alliance (MLSA) has received a significant donation from Frabill, makers of trusted fishing gear since 1938. MSLA will use the gift of 10 Frabill Weigh-Bag Systems and 10 Conservation Series Landing Nets to minimize mortality of trophy smallmouth bass on Mille Lacs. It all fits perfectly with the organization’s goal to preserve and maintain the trophy smallmouth bass in the nation’s top bass lake, as recently designated by Bassmaster Magazine. These premium fish-care products will help keep trophy bass caught during tournaments safe and happy until they are released.

“Frabill has a near 80-year history of delivering trusted gear for anglers, and that includes specialized gear that helps conserve our angling resources for future generations,” said Chris Russell, Plano Synergy Marketing Manager - Fish. “The Frabill Weigh Bag System and Conservation Series Landing Net are two great examples of Frabill products that are meticulously designed and constructed to reduce stress on fish, which is something every tournament or catch-and-release recreational angler should be concerned with. Plano Synergy applauds the important work of the Mille Lacs Smallmouth Alliance, and we’re happy to help support their mission of conserving this phenomenal fishery."

MLSA will loan the specialized weigh bag systems and conservation nets to organizations holding bass tournaments on Mille Lacs, fulfilling MLSA’s mandate to “Free the Fighter.” Improved fish transfer systems at weigh-ins and specialized net coatings reduce stress on fish caught during competition and, ultimately, reduce mortality.