Marine, college angler, lure designer

Isaac Payne wanted to learn how to build lures, so he went to the Savannah College of Art and Design, where he created the school's fishing team — as well as his own lures.

Gear

ICAST showcases industry savvy

There’s an old adage in the fishing tackle sales: You don’t have to catch fish, you just have to catch the fisherman. That couldn’t be more outdated.

B.A.S.S. Membership Swag

Join B.A.S.S

Membership Includes 1 Year Bassmaster Magazine, Plus $50 in free gear.