Latest Industry News

The floating worm

During the year I’m going to highlight some of the older lures and techniques you don’t hear so much about anymore. They deserve more attention than they get. Not everything...

Bro Series: Reese and Swindle

Worlds collide when opposites attract and become lifelong friends. That defines the unwavering bond of respect between Skeet Reese and Gerald Swindle. A GEICO Bassmaster Classic presented by DICK’S Sporting...

Z-Man: The year of the Chatterbait

On morning strolls up and down Lake Hartwell’s boat-launch docks, repeated murmurs and quiet nods toward casting decks appeared to form a pattern. “Look, there’s another one.” “Yep, it’s that...

A Classic Marshal’s day

by Gary Robin Sitting hunkered down in a bass boat, a hard rain fell as a line of thunderstorms passed by. The start of the second day of the Bassmaster...

Gear

Mercury Marine breaks ground on another expansion

FOND DU LAC, Wisc. – Mercury Marine has officially broken ground on a new expansion at its global headquarters in Fond du Lac. The two-story NVH (Noise, Vibration, Harshness) facility’s first...

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