DORAL, Fla. — Brandon Lester has joined the pro staff of Mustad, the world’s leading hook manufacturer since 1877.
During his rookie season on the Bassmaster Elite Series in 2014, Lester began making a name for himself by performing under pressure and teaching people new fishing techniques. On the brink of missing the Bassmaster Classic cut, Lester finished strong at the end of 2014. A ninth-place finish at the Toyota Bassmaster Angler of the Year Championship secured his spot in the 2015 Bassmaster Classic and made him the only first-year touring pro in the 56-man field.
“We see a bright future ahead for Brandon and appreciate having him on Team Mustad,” said Steve Tagami, Mustad sales manager.
“Brandon’s spirit, character and attitude are just outstanding,” Tagami continued. “The success in his first year as a pro is a great testament to his capability on the water, and he is also visible in a significant number of articles, videos and other media pieces. All of this provides great insight about his knowledge, but ultimately points to a well-rounded individual with a tremendous work ethic and passion for the sport.”
“In my instructional articles and videos I always make note of the gear I use for each technique,” said Lester. “I found during 2014 that all the baits I was using featured Mustad hooks, so to now be sponsored by them is just ideal,” Lester said. “They listen closely to fishermen when it comes to new products, so it is no surprise that Mustad is the world’s largest hook manufacturer.”
Lester’s hook selection includes Mustad UltraPoint Elite Series Treble Hooks and Mustad UltraPoint Grip-Pin Series Soft Plastics Hooks.
Keep up with Lester on his website and on Facebook, Twitter and Instagram.
Learn more about Mustad at www.mustad-americas.com or on Facebook.