Garmin signs multiyear deal to sponsor Bassmaster Tournament Trail

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B.A.S.S.
Garmin has signed on as a Supporting Sponsor for the Bassmaster Tournament Trail. Todd Auten, above, is one of 18 Bassmaster Elite Series anglers who are on Garmin's national pro team.

BIRMINGHAM, Ala. — Garmin, a pioneer in GPS navigation and wireless devices, has signed a three-year deal to become a sponsor of the Bassmaster Tournament Trail, B.A.S.S. announced today.

“B.A.S.S. fans and anglers are not only enthusiastic about fishing and boating, they genuinely enjoy spending time outdoors,” said Bruce Akin, B.A.S.S. CEO. “That makes Garmin a natural fit to team with our tournament series to reach an audience that is passionate about living an active lifestyle.” 

Garmin will be a Supporting Sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments. As a sponsor, Garmin will have an opportunity to engage with avid fans during the Bassmaster Outdoors Expo at Elite events and live weigh-ins for other trail series tournaments.

“Garmin is proud to be a supporting sponsor of B.A.S.S. and further strengthen our continued relationship with this iconic fishing brand,” said Dave Dunn, Garmin Director of Marine Sales. “We are deeply committed to the freshwater fishing industry, and B.A.S.S. is a great place for us to showcase our award-winning products and technologies to anglers of all ages and skill levels.”

The relationship between Garmin and B.A.S.S. is already strong, with 18 members of the brand’s national pro team competing on the 2020 Bassmaster Elite Series, ranging from veteran anglers Todd Auten and Clark Wendlandt to newcomer Bryan Schmitt.