PELL CITY, Ala. — Vicious Fishing will be launching a new series of baits as part of a partnership between its licensee, Trophy Technologies, and pro angler Boyd Duckett.
The new BD Series will add a pro grade offering under the Vicious brand of baits, which will include crankbaits, jerkbaits, topwater lures, frogs and spinnerbaits that were designed and tested by Duckett himself. As a four-time B.A.S.S. winner, Bassmaster Classic champion, successful businessman and industry innovation leader, Boyd brings a wealth of knowledge to the mix.
“Having Boyd join our team is simply amazing," stated Kris Reibel of Trophy Technologies. "This guy has won more than $1.4 million as an angler and has proven time-after-time that he knows how to build successful products. It has been a pleasure developing the new line of baits with him. Our customers, and consumers, are going to love what the new Vicious BD Series offers.”.
“I am very excited to be a part of this venture," said Duckett. "The combination of the Vicious brand and the manufacturing capabilities of Trophy Technologies is already a winning proposition. My role is to push it to the next level by delivering on 20-plus years of tournament angling experience and bait development. The new Vicious BD Series of baits will be tournament grade and run true right out of the package, meaning anglers can spend more time catching fish.”
With nearly 50 SKUs under the BD Series, the total number of SKUs will grow to nearly 225 baits being offered under the Vicious brand. The new baits will be available at ICAST in Orlando at the Trophy Technologies booth (1209) and can also be seen in the Vicious booth (2369).
“It’s this type of collaboration between brands, manufacturers and professional anglers that make great things happen," said Jeff Martin, Vicious president. "The continued brand growth in the bait category is beyond exciting, and we look forward to the introduction at ICAST."