BIRMINGHAM, Ala. — B.A.S.S. and Cracker Barrel Old Country Store are teaming up to support military families through a special partnership that benefits Operation Homefront this spring. At participating locations, Cracker Barrel guests are invited to purchase specially priced $12 annual B.A.S.S. memberships for a limited time (regularly priced at $30). Each purchase will lead to a $2 donation to Operation Homefront in support of its mission to build strong, stable, and secure military families. Guests can also purchase B.A.S.S.-branded shirts, caps and Tervis tumblers from Cracker Barrel locations through August 26, 2019 while supplies last.
Founded in 2002, Operation Homefront is a national nonprofit organization that provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles.
“In addition to the Military Appreciation Days that are part of every Bassmaster Classic and Bassmaster Elite Series event we conduct, we are always looking for ways to express our gratitude toward members of the military and their families,” said B.A.S.S. CEO Bruce Akin. “We are excited to be able to partner with Cracker Barrel to do even more.
“In addition to the new members who take advantage of this offer, I’m confident our 510,000 B.A.S.S. members nationwide will want to support Operation Homefront, as well.”
“Supporting military families is incredibly important to us at Cracker Barrel,” said Cracker Barrel Manager of Corporate Citizenship Sloane Lucas. “We are excited to partner with B.A.S.S. to help further our efforts and make an even greater impact for America’s military and their families.”
From April 28 through August 26, 2019, Cracker Barrel guests can purchase a $2 card from participating Cracker Barrel Old Country Store locations, which can be applied toward the purchase of a special $12 membership with B.A.S.S. while supplies last. For each card purchased at Cracker Barrel, $2 will be donated to Operation Homefront. Included with each B.A.S.S. membership is a subscription to Bassmaster Magazine, tournament eligibility, a B.A.S.S. tackle bag, and discounts from select partners. Guests who purchase the $2 card at Cracker Barrel will receive instructions on how to complete the purchase.
To launch the partnership, B.A.S.S. will host a month-long daily giveaway throughout May with a grand prize of a one-day fishing trip with Bassmaster Elite Series angler Keith Combs. The Texas fisherman, a standout veteran pro in Bassmaster competition, holds the world record for the heaviest winning catch in a three-day bass tournament. Daily sweepstakes winners will receive a $100 Cracker Barrel Old Country Store gift card. Enter up to once a day throughout May for a chance to win the random daily drawing.