Black Rifle Coffee Company joins forces with Gerald Swindle

SALT LAKE CITY, Utah — Black Rifle Coffee Company (BRCC), America’s leading Veteran-owned and operated premium coffee roaster, is proud to announce the launch of Black Rifle Fishing with its sponsorship of professional Bassmaster Elite Series angler Gerald “The G-Man” Swindle

A native of Guntersville, Ala., Swindle has been fishing B.A.S.S. tournaments since 1995. His accomplishments include 18 Bassmaster Classic appearances and 53 Top 10 finishes. In 2011, Swindle won the Bassmaster Southern Open at Lake Toho in Florida and ultimately became the Bassmaster Southern Open Points Champion. Twice, Swindle has earned bass fishing’s highest honor — the Toyota Bassmaster Angler of the Year award — first in 2004 and again in 2016. 

“I started BRCC with a commitment to excellence and precision that’s standard in the military community,” said BRCC founder and CEO Evan Hafer. “We make great coffee for people who share our values. That’s why we couldn’t be happier to join forces with Gerald Swindle — a guy who is as dedicated to conserving habitats and waterways as he is to excellence in bass fishing. 

"My mother had seven brothers that served in the military, my grandfather had eight brothers that served and my dad along with two of his brothers served,” said Swindle. “To say that I am honored to represent a company with a Mission Statement like BRCC’s is an understatement.”