It may not surprise you that 98 percent of bass anglers made some kind of fishing-related purchase in the past year. In fact, you may be wondering how the 2 percent made it an entire year without buying anything!
This finding is one of many in The Southwick Bass Fishing Report, an annual publication that helps businesses, such as manufacturers, retailers, marketers and hotels, pinpoint the buying habits of bass anglers.
Other findings include:
- 56 percent of anglers surveyed have an annual household income of $50,000 or more with nearly 16 percent bringing in more than $100,000 a year.
- 77 percent of bass anglers use artificial lures and baits.
- More bass anglers (56 percent) fish from the shore, a dock or other land-based structure than from engine-powered bass and other style boats (49 percent).
“Annual fishing expenditures total approximately $45 billion in this country with roughly $16 billion of this dedicated to bass fishing,” said Rob Southwick, president of Southwick Associates, producer of the report. “This market segment represents significant buying power and tremendous marketing opportunities to fishing brands.”
Want your own feedback included? Visit AnglerSurvey.com and take the survey, and you’ll be entered to win a $100 gift certificate to a sporting goods retailer.
If you’re interested in purchasing a copy of the report, contact John DePalma at jdepalma@brandintelligent.com.