ORLANDO, Fla. -- One ICAST attendee said to the other, “What rhymes with orange.” The other replied, “No, it doesn’t.”
Yeah, schmorange is about the only thing you can rhyme with orange, and the color is also difficult to incorporate into designs of fishing gear. Lew’s managed it well, winning the Best of Show in the Rod and Reel category with its Mach Speel Spool Combo, which was awarded Wednesday night at the Chairman’s Industry Award Reception.
Lew’s has now won the ICAST Best of Show for four consecutive years in that category, which Bob Brown of Lew’s said the company created.
“Mach Crush has been a group effort,” he said. “All of us worked very hard to get the reel made to match the rod. Orange is a difficult color to work with, the trimmings, and the different color metals. We put it all together -- the plan came together and it works.”
The 7-foot medium heavy rod allows angler versatility to do most all types of fishing, and the low profile reel is packed with features. One of the top ones is the multi-setting, magnetic brake control system, and the oversized 95-millimeter handle knobs allow for better grip.
“Every customer we have shown this to has said they have to have it,” Brown said. “Winning for four straight years is just another feather in our cap. We created this market of 100 to 200 dollar combos. It did not exist. Now we’re enjoying the fruits of our labor.”
And the latest would be an orange.