Latest Industry News

A little prespawn chatter

A plan is shared: Start with a jerkbait, and when the bite slows, switch to the follow-up. The face of a friend, visible over the phone in my mind’s eye,...

Competitors crush Hobie Bass record at Lake Seminole

OCEANSIDE, Calif. (February 15, 2021) – With a two-day event that showcased a super-talented field of competitors, the Hobie Bass Open Series (B.O.S.) Anchored by Power-Pole® kicked off its 2021 season at Lake...

Stack the Decks: Expanded St. Croix BassX Series Gets Stronger and Lighter for 2022

Park Falls, WI (June 7, 2021) – St. Croix’s popular BassX Series sets the standard for affordable high-performance in handcrafted bass rods. Since its debut five years ago, the series...

Victory is complete

Park Falls, WI (July 12, 2021) – The Victory cries of bass anglers were heard far and wide in March of this year, when St. Croix Rod – handcrafters of...

St. Croix Rods: The Re-engineered Bass X

The collection of BassX rods from St. Croix brings legendary performance to passionate bass anglers. Handcrafted using a re-engineered SCII material, the BassX is versatile with specialized rods to fish...

St. Croix Rods: Victory Swimbait

Check out the new swimbait rod in the Victory Series from St. Croix!

Voices of Victory: Derek Hudnall

PARK FALLS, Wisc. (March 24, 2021) – Denham Springs, Louisiana angler, Derek Hudnall, is entering his third year of competition in the Bassmaster Elite Series. For Hudnall, victory in bass fishing...

Voice of Victory: Greg Stube

Voices of victory: Pat Schlapper

PARK FALLS, Wisc. – Before last year, Pat Schlapper of Eleva, Wisconsin had a rewarding and stable career with a large sporting goods retailer. Early in 2020 – at the age...

Bro Series: Auten and New

What makes Todd Auten and Bryan New an ideal match for the Bro Series is a mix of youth and enthusiasm, along with sage wisdom and age. Auten is a...