Latest Industry News

Bassmaster Elite Series Hook the Beast at the St. Lawrence River

Under Armour introduces new Gore-Tex Shoreman Kit

Fishin’ with a Mission set to host 10th annual event

Don’t miss the 10th annual Fishin’ with a Mission event on July 31st at the Mystic Wellington Yacht Club in Medford, Mass. This event is a day of fun, fishing...

History and Records were made at St. Lawrence

YETI Hot Seat – St. Lawrence River

Elite favorites at ICAST 2022

We caught up with a few Bassmaster Elite Series pros to see what new products they were most excited about at ICAST 2022!

Strike King adds the Chick Magnet to its crankbait lineup

Gamakatsu Double Down soft plastics keeper

BUBBA’s high-tech digi scales, cull floats and more

Z-Man HellraiZer is topwater ChatterBait