Latest Industry News

Rapala® signs Welcher to further bolster Pro Staff

Rapala, a legendary company already in possession of the industry’s most accomplished and diverse set of pro-staffers, announces the addition of Bassmaster Elite Series pro Kyle Welcher. Welcher joins a...

B.A.S.S. adds new EVP of Sales and Business development

BIRMINGHAM, Ala. — B.A.S.S., the preeminent name in sportfishing, is pleased to announce the addition of Phillip Johnson as Executive Vice President of Sales & Business Development. Johnson brings 25 years...

Garmin expands popular ECHOMAP UHD2 chartplotter series with new features

OLATHE, Kan./Jan. 11, 2023/PR Newswire — Garmin (NYSE: GRMN), the world’s most innovative and recognized marine electronics manufacturer, today announced new ECHOMAP™ UHD2 series chartplotters that offer anglers premium features...

Garmin Navionics+ marine mapping now available in ECHOMAP series chartplotters

OLATHE, Kan./Jan. 11, 2023/PR Newswire — Garmin (NYSE: GRMN), the world’s most innovative and recognized marine electronics manufacturer, today announced its newest marine mapping solution, Garmin Navionics+™, is now available...

Picasso Lures Release Speed Drop Designed by Million Dollar Winner Tucker Smith

Indiana, Penn. – January 2, 2023 – The fishing world has become enamored with the advent of Forward-Facing Sonar. When anglers discussed how they won events in the past, the answer would...

Bass University back with new classes in S.C., Ala., Tex.

Founded in 2009 by Mike Iaconelli and Pete Gluszek, The Bass University (BU) offers acclaimed bass fishing education programs in three formats: online, in the classroom, and on the water. ...

Greg Hackney joins Gamakatsu Pro Team in 2023

Tacoma, Washington – Gamakatsu®, the world’s leading manufacturer and innovator of fishing hooks and terminal tackle is proud to announce the addition of Bassmaster Elite Series pro Greg Hackney to their...

Iaconelli buys trout for Tulsa anglers

Thanks to a generous donation from Team Toyota’s Mike Iaconelli and The Ike Foundation, Santa’s sleigh showed up with several hundred extra trout at Veterans Park Pond in Tulsa’s southern...

The Bass Chaplain Nitro Boat Giveaway

PartnerUP.co launches new platform that connects outdoor content creators with brands for influencer marketing

PartnerUp.co was built to give outdoor enthusiasts more options to earn income and brands a better chance to connect with the outdoor audience. With the increased success of influencer marketing,...