AFTCO and the Shedd family’s 10% Pledge: 20 years of conservation impact
The 10% Pledge sits at the core of AFTCO. It’s a pledge made by our family, but one that starts and ends with the passionate anglers who purchase AFTCO and make it...
Latest Industry News
Fishing historian Dan Basore honored with ‘Meritorious Service Award’
SPRINGFIELD, Missouri – For Immediate Release – 1/13/2026 – When it comes to knowledge about the historical timeline of fishing lures and tackle, Dan Basore is in a class by himself....
Mercury Marine, Lowrance expand sponsorship roles with B.A.S.S.
BIRMINGHAM, Ala. — B.A.S.S. today announced an expanded multiyear partnership with Mercury Marine and Lowrance, two of the most respected brands in the marine industry. As part of the agreement, Mercury Marine will...
Shimano North America Fishing, Inc., a division of Shimano North America Holding, Inc. Announces a Leadership Change
President Dave Pfeiffer Steps Down After Nearly Four Decades of Service.
Bass Fishing Hall of Fame opens nomination season for the induction class of 2026
SPRINGFIELD, Mo.— For Immediate Release — November 17, 2025 — Fresh off an induction ceremony that celebrated three influential members of the bass fishing community, the Board of Directors of the Bass...
Latest Industry News
Fisher Anaya claims top spot in EQ AOY
Bass Fishing Hall of Fame awards grants to fund 6 more projects
SPRINGFIELD, Mo. — As part of its mission to celebrate, promote and preserve the sport of bass fishing, the Bass Fishing Hall of Fame’s Board of Directors is again providing financial...
Latest Industry News
1994 Classic GOAT Finalist 1
After finishing dead last in his first Classic, Bryan Kerchal, a proud B.A.S.S. Nation angler, traveled to High Rock Lake and shocked the world by becoming the first Federation angler...
Latest Industry News
2008 Falcon Elite GOAT Finalist 3
Paul Elias shattered records at the 2008 Falcon Lake Elite with a 132 lb, 8 oz total, the heaviest four-day weight in Bassmaster history!
