Latest Industry News

Electronics are important in shallow water

We’re getting ready to fish a deep, clear lake. Two weeks after that we’ll be fishing a shallow, murky lake. I’m a little surprised, and somewhat concerned, by what I’m...

Does color matter for topwater baits?

Davy Hite talks about topwater colors.

Punching vs. frog with Jacob Wheeler

Jacob Wheeler talks about when he uses a frog vs. a punch rig.

How Jordan Lee fishes unfamiliar baits

Jordan Lee talks about how important it is to practice with presentation types you are either unfamiliar with or have little experience with. It’s a good education, he says.

Ike Live talks to John Crews

Michael Iaconelli and his friends at Ike Live talk to Elite Series angler John Crews about some crazy stories from the road. 

The cartoons of Cliff Shelby

Why I carry two of everything

The recent columns on the site about downsizing tackle have been interesting to me. What they say is right. There’s no reason to carry things you know you’re not going...

Why Lefebre still uses a flasher on his boat

Elite Series pro Dave Lefebre talks about why he keeps a flasher on his boat. 

Davy Hite’s color coded rods

Davy Hite talks about why he color codes his rods. 

More about tidal river bass

Despite my embarrassment over this Silver Buddy thing I have to talk about it because I caught a ton of fish on it under tough conditions in a tough body...