Latest Industry News

Chris Lane introduces Power-Pole Vision

Swindle’s Humminbird Solix Experience

ICAST: New product showcase

Missile Baits launches the 48, Ike’s Flip Out, and new colors

SALEM, Va. – Missile Baits is fully launching their new stick worm, the 48. The versatile bait is 4.8” long with a denser material than normal Missile plastics. The 48...

Lead jigs R.I.P.?

Lead jigs are destined for extinction claimed Bassmaster Elite Series pro Jeff Kriet. His belief has nothing to do with environmental regulations. “Once you try a tungsten jig you’ll never...

Daily Limit: Best of ICAST launches

Two years ago, Larry Davidson didn’t know exactly what ICAST was all about. Now he champions it, especially after his brainchild won Best of Show there. Davidson’s square-bottom hooks took...

Jordan Lee signs on with Native Watercraft

FLETCHER, NC -​ Native Watercraft, a leading manufacturer of innovative fishing kayaks, today announced a partnership with world champion bass fisherman and Bassmaster Elite Series angler Jordan Lee. “I am...

What’s bugging Biffle?

Spend any time around Bassmaster Elite Series pro Tommy Biffle and you’ll get a big dose of no-nonsense. Therefore, if the legendary Oklahoma angler puts his name on something, you...

Power-Pole puts boaters in CHARGE with new marine power station

TAMPA, Fla. – JL Marine Systems, Inc., maker of Power-Pole shallow water anchors, announces a new addition to its product offering that will turn a full day on the water...

MEGA Imaging available on Humminbird HELIX 9, 10 and 12 Down Imaging GPS G2N Combo Units

RACINE, Wisc.  –  In 2016 Humminbird took sonar into the Megahertz range with MEGA Imaging. With nearly three times the output of standard imaging, MEGA’s high frequency creates the most detailed images...