ETTRICK, Wis. – Lure Lock and Bassmaster Elite Series angler Brent Ehrler have agreed to terms on a multi-year partnership. Ehrler, who is coming off a runner-up finish at this year’s Bassmaster Classic, will be entering his fourth season on the Bassmaster Elite Series.
“Lure Lock had a great time at the Bassmaster Classic seeing their current Pro Staff do so well and with the addition of Brent, we now feel that we have one of the most elite group of angler’s representing the Lure Lock brand and products on the Bassmaster Elite Series,” stated Glenn Walker, Providence Marketing Group, VP of Operations. “With Brent’s strong ties to Tackle Warehouse, who is a retail partner for Lure Lock, the addition of Brent to our pro staff team was a no brainer.”
In his previous three seasons on the Bassmaster Elite Series, Brent has 17 top-twenty finishes and nine top 10 finishes. Prior to fishing the Elite Series, Ehrler was a perennial power on the FLW Tour where he was the 2006 Forrest Wood Cup Champion.
“I have seen a lot of tackle boxes in my years on the tour, and nothing compares to the technology of Lure Lock,” stated Ehrler. “Since I need to pack for the entire Elite Series season before leaving California, my tackle can take a real beating when I’m traveling. With the Lure Lock cases I know my tackle will stay organized and in its place as I travel on the road and on the water.”