What is PowerBait?

You don't eat food that tastes bad. Neither do bass. Our scientists have dedicated decades of research to learning how fish use scent and taste to influence their decision on which bait to bite—and when to let go. When it comes to getting more bites and making fish hold on longer, Berkley’s secret PowerBait formula outperforms our competitors every time. Watch the video to learn why fish just won’t let go of PowerBait.