The PowerBait difference

From weather forecasts to fish finders, science makes life—both on and off the water—easier. That's why we at Berkley use science to develop and test our baits. Our team of scientists have conducted thousands of tests to learn what fish like to eat and how to recreate that taste in our bait. The result? A secret fish-catching formula so revolutionary, it can’t be replicated. Berkely® PowerBait®. We can’t give you the recipe, but we can guarantee that PowerBait will get you more bass bites. We’ve done the science. Now you catch the fish.